MSNBC REMAINS FASTEST GROWING CABLE NEWS NETWORK IN 3Q 2008

Categories: Network TV Press Releases

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October 1st, 2008

Via NBC Universal press release:

MSNBC REMAINS FASTEST GROWING CABLE NEWS NETWORK IN 3Q 2008


MSNBC is the #1 Cable News Net Among Young Viewers

"Countdown" Maintains Ratings Dominance Over CNN

NEW YORK ? October 1, 2008 ? MSNBC continues its pace as the fastest growing network in cable news, growing 48 percent in total viewers in the third quarter, and up a huge 81 percent in primetime. MSNBC is also the number one news network among younger viewers, Adults 18-34, for the second consecutive quarter. "Countdown with Keith Olbermann" maintains its huge ratings advantage over "CNN Election Center" in 3Q, outdrawing CNN by 23 percent among Adults 25-54 and by 24 percent in total viewers. "Countdown" is also the number one show at 8 p.m. among viewers 18-34.

All data is time period data, live plus same-day, from Nielsen Media Research. Other MSNBC highlights:

? In total day (6a-6a), MSNBC is up a strong 48% in total viewers vs. 3Q07 (476,000 vs. 321,000), the strongest growth of any cable news network, and was up 42% among A25-54 (192,000 vs. 135,000). MSNBC is also the number one cable news network among younger viewers, A18-34 (77,000)

? In primetime (M-F, 8-11 pm), MSNBC is up a huge 81% in total viewers from 3Q07, the most growth of any cable news network (1,034,000 vs. 571,000).

? "Countdown with Keith Olbermann" continues its ratings dominance over CNN in 3Q, with a 24% advantage in A25-54 (431,000 vs. 350,000) and a 23% lead in total viewers (1,242,000 vs. 1,001,000). "Countdown" is also the #1 cable news show at 8 p.m. among Adults 18-34 (171,000).

? Through last week, "The Rachel Maddow Show" is averaging 1,640,000 total viewers, 125% higher than the 3Q 9 p.m. average through 9/7/08, and 568,000 A25-54, up 102%.

? "Morning Joe" is the fastest growing morning show in cable news, up 80% in A25-54 in 3Q (124,000 vs. 69,000), and up 57% in total viewers (344,000 vs. 219,000).

? "Hardball with Chris Matthews" is the fastest growing cable news show at 7 p.m., up 77% in A25-54 from 3Q07 (249,000 vs. 141,000) and up 86% in total viewers (769,000 vs. 414,000).

 
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