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MSNBC REMAINS FASTEST GROWING CABLE NEWS NETWORK IN 3Q 2008

Categories: Network TV Press Releases

Written By

October 1st, 2008

Via NBC Universal press release:

MSNBC REMAINS FASTEST GROWING CABLE NEWS NETWORK IN 3Q 2008


MSNBC is the #1 Cable News Net Among Young Viewers

"Countdown" Maintains Ratings Dominance Over CNN

NEW YORK ? October 1, 2008 ? MSNBC continues its pace as the fastest growing network in cable news, growing 48 percent in total viewers in the third quarter, and up a huge 81 percent in primetime. MSNBC is also the number one news network among younger viewers, Adults 18-34, for the second consecutive quarter. "Countdown with Keith Olbermann" maintains its huge ratings advantage over "CNN Election Center" in 3Q, outdrawing CNN by 23 percent among Adults 25-54 and by 24 percent in total viewers. "Countdown" is also the number one show at 8 p.m. among viewers 18-34.

All data is time period data, live plus same-day, from Nielsen Media Research. Other MSNBC highlights:

? In total day (6a-6a), MSNBC is up a strong 48% in total viewers vs. 3Q07 (476,000 vs. 321,000), the strongest growth of any cable news network, and was up 42% among A25-54 (192,000 vs. 135,000). MSNBC is also the number one cable news network among younger viewers, A18-34 (77,000)

? In primetime (M-F, 8-11 pm), MSNBC is up a huge 81% in total viewers from 3Q07, the most growth of any cable news network (1,034,000 vs. 571,000).

? "Countdown with Keith Olbermann" continues its ratings dominance over CNN in 3Q, with a 24% advantage in A25-54 (431,000 vs. 350,000) and a 23% lead in total viewers (1,242,000 vs. 1,001,000). "Countdown" is also the #1 cable news show at 8 p.m. among Adults 18-34 (171,000).

? Through last week, "The Rachel Maddow Show" is averaging 1,640,000 total viewers, 125% higher than the 3Q 9 p.m. average through 9/7/08, and 568,000 A25-54, up 102%.

? "Morning Joe" is the fastest growing morning show in cable news, up 80% in A25-54 in 3Q (124,000 vs. 69,000), and up 57% in total viewers (344,000 vs. 219,000).

? "Hardball with Chris Matthews" is the fastest growing cable news show at 7 p.m., up 77% in A25-54 from 3Q07 (249,000 vs. 141,000) and up 86% in total viewers (769,000 vs. 414,000).

(18) Comments - Add Yours!

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  1. Wat

    Wonder what the other networks numbers were…

  2. Joe

    Of course this is from NBC…

  3. You would think they would crow a little louder about Maddow’s ratings.

    I’m very surprised they haven’t.

  4. Doesn’t this count as crowing?

    Through last week, “The Rachel Maddow Show” is averaging 1,640,000 total viewers, 125% higher than the 3Q 9 p.m. average through 9/7/08, and 568,000 A25-54, up 102%.

    Of course, those increases are over the show her boss, Dan Abrams, used to host, so maybe he’s got some conflicting feelings about her success ;)

  5. mick

    I love my msnbc cable news shows

  6. ddh

    Off course..young views are naive and tend to be liberal until they get some responsibilities, pay some taxes etc…then they start to realze MSNBC is crap and start listening to FOX. That is why Fox dominates everything ove 30 years old…which is most of the country.

  7. Babs Elsa

    Fastest growing, MSNBC makes sense of the news. Veiwers are tired of right wing retoric, the stay the course and all will be well therory. Unlike coments from ddh I do have many responsabilities. I am a small business owner (5 employees) I have two mortgages ans an elderly mother whom I take care of. Just trying to get her health needs taken care of by medicare is enough for me to pick up the phone and call the crisis clinic. Oh and by the way I am 49 years old ddh.

  8. Alex

    “Veiwers are tired of right wing retoric” and seeking out left wing retoric instead…?

  9. Alex

    My point by the way is that MSNCB and Fox are just the two sides of the same coin. Its interesting to me that US cable news doesn’t really report the news but commentators opinions on the news and sometimes just random opinions.

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