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Overnight Ratings: CBS Wins Most Viewers, Fox Dominates Youth Demos

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October 1st, 2008

Scoreboard CBS FOX ABC NBC Uni CW
Total Viewers (million) 15.06 11.53 8.85 8.24 3.92 2.54
rating/Share: Adults 18-49 3.3/9 4.8/13 2.4/6 3.2/9 1.6/4 1.3/3
Rating/Share: Adults 18-34 1.9/6 4.5/13 1.7/5 2.7/8 1.9/6 1.8/5

Another night of mixed leadership with CBS winning the most overall viewers and FOX dominating in the youth demos. CBS came in a distant second to Fox in the critical 18-49 demographic and was behind both NBC and Fox among 18-34 year olds. Still, NCIS pulled big numbers (17.24 million) and The Mentalist continued its freshman success with 15.27 million.

House dominated the evening in terms of the youth demos, and Fringe won the demos for its hour and was second in demo performance only to House, though the House lead-in is definitely helping as Fringe slipped by about 800K viewers and more than 10% in the demos from the first half hour to the second.

NBC will be happy that it was second among 18-34 year olds and that Law & Order: SVU won the 10pm time slot in the youth demos, but lost in total viewers to Without a Trace. The numbers for Biggest Loser aren't great, but they're not awful either (even if 90210 did beat it among 18-34 year olds from 8p-9p) and probably in line with what the peacocks were expecting from it.

ABC had success with the Dancing with the Stars results show, but opportunity ain't knocking for Opportunity Knocks at 8pm, and whatever People Magazine weight loss extravaganza ABC aired at 10pm didn't pan out well either.

Over at the CW the good news is that 90210 was back up over the 3 million mark. The bad news is that Privileged remains under the two million mark. The critical numbers for CW here are the young women demos, which we won't see until next week unless CW issues a press release today (update: the CW has issued a release). It seems like the clock must now be ticking for Privileged.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS NCIS 17.24 3.5/10 2.0/6
FOX House 12.66 5.3/15 5.1/16
NBC Biggest Loser 6.72 2.6/7 2.2/7
ABC Opportunity Knocks 6.04 1.8/5 1.5/5
UNI Cuidada con el Angel 3.85 1.6/4 1.9/6
CW 90210 3.20 1.7/5 2.3/7
9:00 CBS The Mentalist 15.27 3.5/9 2.3/6
ABC Dancing with the Stars Results 15.14 3.7/9 2.3/7
FOX Fringe 10.04 4.3/11 3.9/11
NBC Biggest Loser 7.77 3.3/8 2.7/8
UNI Fuego en la Sangre 4.82 2.0/5 2.3/7
CW Privileged 1.88 0.9/2 1.3/3
10:00 CBS Without a Trace 12.66 2.8/8 1.6/5
NBC Law & Order: SVU 10.22 3.7/10 3.2/10
ABC Half Their Size 5.36 1.8/5 1.3/4
UNI Aqui y Ahora 3.08 1.3/4 1.4/4

Shows are sorted by viewers in each time slot.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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