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Overnight Ratings: CBS Wins Most Viewers, Fox Dominates Youth Demos

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October 1st, 2008

Scoreboard CBS FOX ABC NBC Uni CW
Total Viewers (million) 15.06 11.53 8.85 8.24 3.92 2.54
Rating/Share: Adults 18-49 3.3/9 4.8/13 2.4/6 3.2/9 1.6/4 1.3/3
Rating/Share: Adults 18-34 1.9/6 4.5/13 1.7/5 2.7/8 1.9/6 1.8/5

Another night of mixed leadership with CBS winning the most overall viewers and FOX dominating in the youth demos. CBS came in a distant second to Fox in the critical 18-49 demographic and was behind both NBC and Fox among 18-34 year olds. Still, NCIS pulled big numbers (17.24 million) and The Mentalist continued its freshman success with 15.27 million.

House dominated the evening in terms of the youth demos, and Fringe won the demos for its hour and was second in demo performance only to House, though the House lead-in is definitely helping as Fringe slipped by about 800K viewers and more than 10% in the demos from the first half hour to the second.

NBC will be happy that it was second among 18-34 year olds and that Law & Order: SVU won the 10pm time slot in the youth demos, but lost in total viewers to Without a Trace. The numbers for Biggest Loser aren't great, but they're not awful either (even if 90210 did beat it among 18-34 year olds from 8p-9p) and probably in line with what the peacocks were expecting from it.

ABC had success with the Dancing with the Stars results show, but opportunity ain't knocking for Opportunity Knocks at 8pm, and whatever People Magazine weight loss extravaganza ABC aired at 10pm didn't pan out well either.

Over at the CW the good news is that 90210 was back up over the 3 million mark. The bad news is that Privileged remains under the two million mark. The critical numbers for CW here are the young women demos, which we won't see until next week unless CW issues a press release today (update: the CW has issued a release). It seems like the clock must now be ticking for Privileged.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS NCIS 17.24 3.5/10 2.0/6
FOX House 12.66 5.3/15 5.1/16
NBC Biggest Loser 6.72 2.6/7 2.2/7
ABC Opportunity Knocks 6.04 1.8/5 1.5/5
UNI Cuidada con el Angel 3.85 1.6/4 1.9/6
CW 90210 3.20 1.7/5 2.3/7
9:00 CBS The Mentalist 15.27 3.5/9 2.3/6
ABC Dancing with the Stars Results 15.14 3.7/9 2.3/7
FOX Fringe 10.04 4.3/11 3.9/11
NBC Biggest Loser 7.77 3.3/8 2.7/8
UNI Fuego en la Sangre 4.82 2.0/5 2.3/7
CW Privileged 1.88 0.9/2 1.3/3
10:00 CBS Without a Trace 12.66 2.8/8 1.6/5
NBC Law & Order: SVU 10.22 3.7/10 3.2/10
ABC Half Their Size 5.36 1.8/5 1.3/4
UNI Aqui y Ahora 3.08 1.3/4 1.4/4

Shows are sorted by viewers in each time slot.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

(135) Comments - Add Yours!

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  1. bob

    fringe is getting better each week. fringe had its best episode last night, good to see it did well in the demo and hit also hit 10 million viewers, which it was unable to do last week. I think fringe will be fine, especailly with the demo it pulls in each week.

  2. Sandy

    Looks like CBS finally killed the 10PM Tuesday curse. Next stop: 8PM Wednesday.

  3. Privileged ist a huge problem for The CW. But an even bigger problem is that The CW is not able to replace this show. They just give a full-season order to Privileged. For CW it would have been better to pick up Austin Golden Hour instead

  4. Angie

    I still don’t understand who is watching 90210. Or why.

  5. wow

    wow DWTS is declining fast.

  6. Paul

    Thank god 90210 is back above 3 million i could hear the cancellation clock ticking in my sleep !! Priviliged is garbage axe that now;) Great news for Fringe:) but i’m thinking if it gets picked up for next fall Fox will pair House with a new show, hopefully they do not.

  7. Gusar

    Angie, are some of the old cast still in 90210? If yes, there’s your reason.

  8. Andrea

    I wonder how unhappy the House execs are with the time slot change. Last year at this time House was pulling in 17 million viewers and had a 7.0 demo. (According the Pifeedback). I can’t find the ratings on The Moment of Truth, which had 8 pm time slot last year at this time.

  9. bob

    paul,

    i agree 100%. thats how every network runs things. After every powerhouse show, always comes a new show. So if Fringe does get picked up for another season(which I believe it will) most likely it will be on its own. That will be the real test, if Fringe gets a season 3.

  10. Kate

    Man, FOX is just stomping the competition in the key demos. Even though House is down from last season there could be the prevailing thought that by the fifth season it would be down.

    Having said that, if a new show comes up next season that the network feels strongly about? They could very well give it the Fringe spot and move that (as I, too, believe it’ll get a second season–and we should be hearing about a full-season pickup any day now).

  11. Andrea, I’m sure they’d like more, but it seemes a deliberate attempt to take one for the team with House to get the demo numbers Fringe is pulling. if it was all about House, they’d have stuck it on at 9pm somewhere it was likely to pull numbers closer to last year.

  12. David

    NCIS has experienced surprising growth in overall viewership. Also it is quite shocking that a new CBS crime show, The Mentalist, beats House by millions of overall viewers.

  13. Andrea

    I’m not sold on the fate of Fringe. 3 weeks at 10+ is great for FOX, demo is fantastic. I’ll reserve judgment for two more ratings results, we’ll see if the audience will continue with the show or start to bail.

    My gut says that the bottom will fall out before midseason.

  14. GRD

    It seems like “House” deliberately shot itself in the foot with all the cast shakeups. I didn’t like Cameron, but a lot of people did — and anyway, why minimize her role only to replace her with a clone of herself? And having no Wilson last night was a big mistake. One of the weakest episodes I’ve ever seen. At least the next episode looks promising, and Wilson-heavy!

  15. Andrea, you may be right. All we can say for now is that this week versus last week Fringe was stable. But I don’t blame Fox for attempting to launch another show that pulls good demos. For now it’s outperforming The Mentalist; significantly so among 18-34 year olds.

  16. Bob

    @Steven

    I highly doubt Priveleged is gonna get a full season order. In fact i think it will be pulled soon. I like the show but the numbers stink

  17. Cameron

    The big story here is that the Dancing With The Stars results show didn’t win its timeslot. It’s not like it was the second elimination show of the week like last week, but the usual next day elimination show. Can The Mentalist officially be called a hit now? And I’m amazed at how NCIS is beating House by such a large margin.

  18. Andrea

    Robert,

    When’s the last time 3 networks shared 10+ million viewers? My guess at 9pm: Grandparents watch DWTS, parents watch The Mentalist and the kids watch Fringe.

  19. Sandy

    Considering that DWTS did ever so slightly better in the demos than The Mentalist, more like grandparents watch The Mentalist, their twin siblings born a minute after them watch DWTS, and then their kids watch Fringe. And their grandchildren get punished by being put in time out while watching Privileged.

  20. Anoel

    I doubt that the decline with House has much to do with the time slot/cast changes (maybe 500K-1 mil) and more due to the greater loss after the strike when the averages went from 17 mil-20 down to 14ish even with the small increase of the finale. But who knows.

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