Comments on: Overnight Ratings: CBS Wins Most Viewers, Fox Dominates Youth Demos

By: Robert Seidman

Robert Seidman — Fri, 03 Oct 2008 03:01:20 +0000

Johnthemon: with broadcast primetime ratings, you can be reasonably sure that when something has large viewer number and a low (or even good) 18-49 demographic rating with a low 18-34 rating, that most of the viewers were over the age of 50.

A show like Dancing With the Stars gets a lot of people of all ages, but it still “skews old”, relative to say, Heroes.

By: Johnthemon

Johnthemon — Fri, 03 Oct 2008 02:40:28 +0000

why the heck does everyone say something skewed “old” when it goes out of the demos? Believe it or not, a lot of children and teens watch TV too. In other words, a lot of 8-year olds probably watched DWTS. Just because they aren’t in the 18-49 demo doesn’t automatically mean that old people watched the show!

By: Kel

Kel — Thu, 02 Oct 2008 06:14:10 +0000

Sorry, I meant to say Tom hasn’t done any promotion for the past two years. He used to do a lot up until season 6.

By: Kel

Kel — Thu, 02 Oct 2008 05:34:22 +0000

In response to g, I am probably more mature than anyone else my age. I agologize for calling Ostroff a name once, when all of my friends have done it ten times over. Can I state that she is a fool? To GRD, I am a fan of Welling and NEWSFLASH I think I know a little more about him than you do. He never loved promotion, everybody knows that. But, even in the beginning of season 6 he would put on a smile because he was still relatively happy to be on the show. Ostroff has mistreated Welling and everyone from Supernatural, which is why none of them have done any promotion for their shows in the past two years. Jared and Jensen are more open to it, especially Jared but the CW isn’t even telling them to promote it.

Privileged is decent, better than 90210 and yet it has fewer viewers because of a lack of promotion. It’s a travesty. This is why Ostroff and everyone else at the CW are doing the opposite of what they should be doing. Instead of keeping decent shows, they keep giving full seasons to trash.

By: Jess

Jess — Thu, 02 Oct 2008 03:11:30 +0000

I like Mentalist a lot and think it has staying power. By the numbers, it seems like it is getting an audience.

By: cesarrr

cesarrr — Thu, 02 Oct 2008 02:31:24 +0000

DANCING WITH THE STARS is going to be on the air at least 3 more years. It is one of the few shows that gets around 20 million viewers these days.

I’m so glad that House’s viewership is declining. That’s what they deserve for changing things like they did. I want more Jesse Spencer, more Jennifer Morrison, and especially more Omar Epps. I hate all the new characters. And even Dr. House himself. I started hating him since he did that “audition” for a new team last season.

By: cesarrr

cesarrr — Thu, 02 Oct 2008 02:16:55 +0000

Outlander. To answer your question. Univision buys most of its shows from mexican network TELEVISA. The mexican soap operas that UNI airs on primetime are all from TELEVISA. They also buy soap operas from venezuelan network “VENEVISON”, but those are not as popular as the mexican ones, and usually air on the afternoon.

Those mexican soaps are retarded. They are oriented towards poor, ignorant women. UNIVISION sucks, they try to bring Mexico to the US.
When it comes to spanish language networks, TELEMUNDO is the best. They produce soap operas in the US (Miami), the try to make it local. They air the important events like the presidential debate (UNIVISION din’t air the debate, but then again , they air mexican soccer, mexican independence day)

By: TheTruthHurts

TheTruthHurts — Wed, 01 Oct 2008 23:13:16 +0000

the mentalist…great numbers

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Wed, 01 Oct 2008 22:49:35 +0000

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By: Cameron

Cameron — Wed, 01 Oct 2008 22:13:46 +0000

The Mentalist was only down a few hundred thousand from last week compared to other shows. That is an impressive ratngs performance.

By: Wopa

Wopa — Wed, 01 Oct 2008 22:11:33 +0000

The soap operas of Univision are great.

By: Shane

Shane — Wed, 01 Oct 2008 21:31:50 +0000

Without a Trace is up a million this week and beats SVU!
That’s excellent! If only they could increase those 18-49 numbers.

On the other hand, NCIS & The Mentalist are doing AMAZING.

By: Bill Gorman

Bill Gorman — Wed, 01 Oct 2008 20:59:56 +0000

Outlander, I don’t know, but we very likely have readers that do.

By: Outlander

Outlander — Wed, 01 Oct 2008 20:49:34 +0000

Does Univision have its own original programming, or does it buy most of its programming from Latin American stations in syndication?

By: Robert Seidman

Robert Seidman — Wed, 01 Oct 2008 20:22:12 +0000

Show some respect for “Fuego en la Sangre” (“Burning with Revenge”)!!

it not only beat the CW, it beat The Mentalist (ever so slightly) and tied Dancing with the Stars among 18-34 year olds.

By: Andrea

Andrea — Wed, 01 Oct 2008 20:20:27 +0000

G: 15-year-olds aren’t in the demo :p

But more to the point, advertisers’ primary target is the 18-49 demo.

By: Mike G.

Mike G. — Wed, 01 Oct 2008 20:17:41 +0000

Yeah, DWTS isn’t going anywhere any time soon. I would say that most of Tue night isn’t going anywhere any time soon. I personally think it is hysterical that Univision gets more overall viewers than CW, especially “Fuegro en la Sangre.”

By: dennis

dennis — Wed, 01 Oct 2008 19:12:35 +0000

tom: that is just ôdancing with teh stars: results” or something …. the whole dancing show airs on monday and usually gets about 19 million viewers

By: tom

tom — Wed, 01 Oct 2008 18:40:05 +0000

wow… i think at the rate dancing is plummeting to record, hostoric lows… they should be off the air even before the winner is announced. i’m predicting it’s the last season for dancing and the final few episodes will be broadcast only on the abc website. so sad it’s fallen so far.

but good thing gossip girl has her 3 million viewers. she’ll be around to be a gossip grandma

By: g

Wed, 01 Oct 2008 18:36:52 +0000

i’m tired of you 15 year olds thinking if you don’t fit in the demo then you must automatically land as a 75 year old grandparent. and this is of course assuming the ratings are rock solid correct. believe it or not there are numbers that exist that aren’t 18-49. there’s a bunch of them.

By: Robert Seidman

Robert Seidman — Wed, 01 Oct 2008 18:06:25 +0000

Frank, you need the HUT/PUT (how many households/people watching) numbers to really do it justice. If I am reading those numbers right (big if) there were about 5% more people watching overall on Monday night versus Tuesday and it is even more pronounced in the younger demos.

Plus factor in that in the final numbers, the Monday night game has little/no effect for anyone watching on the west coast in the 9pm hour. I’d guess you’re right that MNF draws some people who might not be watching TV at all without it.

By: thirdsaint

thirdsaint — Wed, 01 Oct 2008 17:51:54 +0000

Seeing as Fringe’s episodes keep getting better and better and everyone is gelling in their roles I don’t think it’ll be going ‘bottom-out’ anytime soon. Last night’s episode was the best so far and by the looks of things the next one in 2 weeks is going to be even better. It’s quite a good show that can become great over time and House is the perfect lead-in I think.

By: Outlander

Outlander — Wed, 01 Oct 2008 17:51:54 +0000

This is off-topic, but, I was curious to see how badly Monday Night Football was drawing away ratings for other programs, so I thought I’d compare total audience numbers for Monday and Tuesday nights on broadcast. This is especially so in light of the story reported here that MNF was “dominating” the male demographic ratings for broadcast AND cable and had over 10 million viewers, etc.

So I added up total viewers and I added up the rating points for 18-49 across all six broadcast nets for Monday and Tuesday. Here they are:

Monday, 8pm: 47.15 total viewers, total 18-49 demo rating 15.9
Tuesday, 8pm: 49.71 total viewers, total 18-49 demo rating 16.5
Monday, 9pm: 56.02 total viewers, total 18-49 demo rating 19.5
Tuesday, 9pm: 54.92 total viewers, total 18-49 demo rating 17.7

I have to say, that’s a very surprising result. It looks as if Monday’s 8:00 ratings were slightly less than Tuesday’s 8:00 ratings, but Monday’s 9:00 ratings actually EXCEEDED Tuesday’s 9:00 ratings. Plus, no real difference in demo ratings.

I have taken enough undergraduate and graduate-level statistics courses in my life to know that what I just did is not really a valid comparison. But, I must say, this finding really seems to eviscerate the argument I’ve made and others have made that Terminator’s Monday night timeslot is getting killed due to competition from MNF… It seems MNF is probably either (i) drawing in viewers who otherwise wouldn’t watch any TV on Monday night or (ii) mostly cannibalizing other cable networks’ audiences.

By: R.G.

R.G. — Wed, 01 Oct 2008 17:42:02 +0000

Hahah…I just realized…all we need to do is watch the previews of most of the CW shows- and you’re pretty much caught up on all the spoiled lives of those “Gossiping” cry babies under some “Tree” in a certain “Zip Code”.

By: R.G.

R.G. — Wed, 01 Oct 2008 17:35:49 +0000

Hmmm…I think it’s hilarious that UNI (on UHF station)is beating the CW…maybe the two should switch channels with each other…other than Smallville it’s a bunch of Spoiled brats that stand around and hurt each other verbally…and that’s just watching previews while Smallville is on.

By: Dow Jones

Dow Jones — Wed, 01 Oct 2008 17:33:09 +0000

Hello,

Do I have to worry about HOUSE? The only show I watch on television. Even bought a T-shirt once. ^^

By: Kyle

Kyle — Wed, 01 Oct 2008 17:24:07 +0000

House is gonna be around for a while. Hugh Laurie signed on for 3 more seasons, so i wouldn’t worry to much about the number of viewers. If they could just give it a permanent time slot, that would help the awareness factor a bit.

By: Andrea

Andrea — Wed, 01 Oct 2008 17:12:46 +0000

Ok, so the grandparents watch The Mentalist then go to sleep at 10pm

By: Robert Seidman

Robert Seidman — Wed, 01 Oct 2008 17:09:38 +0000

I don’t know if it’s worth generalizing as shows with more viewers get “lots of everything”. It’s clear that Fringe skews younger and that there aren’t a lot of 60 year olds watching it. But since DWTS has a better 18-49 demo than the Mentalist and the same 18-34, so it seems more grandparents were watching The Mentalist than watched the DWTS results show.

By: Anoel

Anoel — Wed, 01 Oct 2008 17:08:02 +0000

I doubt that the decline with House has much to do with the time slot/cast changes (maybe 500K-1 mil) and more due to the greater loss after the strike when the averages went from 17 mil-20 down to 14ish even with the small increase of the finale. But who knows.

By: Sandy

Sandy — Wed, 01 Oct 2008 17:07:25 +0000

Considering that DWTS did ever so slightly better in the demos than The Mentalist, more like grandparents watch The Mentalist, their twin siblings born a minute after them watch DWTS, and then their kids watch Fringe. And their grandchildren get punished by being put in time out while watching Privileged.

By: Andrea

Andrea — Wed, 01 Oct 2008 17:00:29 +0000

Robert,

When’s the last time 3 networks shared 10+ million viewers? My guess at 9pm: Grandparents watch DWTS, parents watch The Mentalist and the kids watch Fringe.

By: Cameron

Cameron — Wed, 01 Oct 2008 17:00:18 +0000

The big story here is that the Dancing With The Stars results show didn’t win its timeslot. It’s not like it was the second elimination show of the week like last week, but the usual next day elimination show. Can The Mentalist officially be called a hit now? And I’m amazed at how NCIS is beating House by such a large margin.

By: Bob

Bob — Wed, 01 Oct 2008 16:57:37 +0000

@Steven

I highly doubt Priveleged is gonna get a full season order. In fact i think it will be pulled soon. I like the show but the numbers stink

By: Robert Seidman

Robert Seidman — Wed, 01 Oct 2008 16:54:34 +0000

Andrea, you may be right. All we can say for now is that this week versus last week Fringe was stable. But I don’t blame Fox for attempting to launch another show that pulls good demos. For now it’s outperforming The Mentalist; significantly so among 18-34 year olds.

By: GRD

GRD — Wed, 01 Oct 2008 16:53:04 +0000

It seems like “House” deliberately shot itself in the foot with all the cast shakeups. I didn’t like Cameron, but a lot of people did — and anyway, why minimize her role only to replace her with a clone of herself? And having no Wilson last night was a big mistake. One of the weakest episodes I’ve ever seen. At least the next episode looks promising, and Wilson-heavy!

By: Andrea

Andrea — Wed, 01 Oct 2008 16:43:43 +0000

I’m not sold on the fate of Fringe. 3 weeks at 10+ is great for FOX, demo is fantastic. I’ll reserve judgment for two more ratings results, we’ll see if the audience will continue with the show or start to bail.

My gut says that the bottom will fall out before midseason.

By: David

David — Wed, 01 Oct 2008 16:40:33 +0000

NCIS has experienced surprising growth in overall viewership. Also it is quite shocking that a new CBS crime show, The Mentalist, beats House by millions of overall viewers.

By: More on Ratings | Privileged News

More on Ratings | Privileged News — Wed, 01 Oct 2008 16:34:55 +0000

[...] Source [...]

By: Robert Seidman

Robert Seidman — Wed, 01 Oct 2008 16:34:46 +0000

Andrea, I’m sure they’d like more, but it seemes a deliberate attempt to take one for the team with House to get the demo numbers Fringe is pulling. if it was all about House, they’d have stuck it on at 9pm somewhere it was likely to pull numbers closer to last year.

By: Kate

Kate — Wed, 01 Oct 2008 16:34:28 +0000

Man, FOX is just stomping the competition in the key demos. Even though House is down from last season there could be the prevailing thought that by the fifth season it would be down.

Having said that, if a new show comes up next season that the network feels strongly about? They could very well give it the Fringe spot and move that (as I, too, believe it’ll get a second season–and we should be hearing about a full-season pickup any day now).

By: bob

bob — Wed, 01 Oct 2008 16:29:43 +0000

paul,

i agree 100%. thats how every network runs things. After every powerhouse show, always comes a new show. So if Fringe does get picked up for another season(which I believe it will) most likely it will be on its own. That will be the real test, if Fringe gets a season 3.

By: Andrea

Andrea — Wed, 01 Oct 2008 16:28:29 +0000

I wonder how unhappy the House execs are with the time slot change. Last year at this time House was pulling in 17 million viewers and had a 7.0 demo. (According the Pifeedback). I can’t find the ratings on The Moment of Truth, which had 8 pm time slot last year at this time.

By: Gusar

Gusar — Wed, 01 Oct 2008 16:27:12 +0000

Angie, are some of the old cast still in 90210? If yes, there’s your reason.

By: Paul

Paul — Wed, 01 Oct 2008 16:23:05 +0000

Thank god 90210 is back above 3 million i could hear the cancellation clock ticking in my sleep !! Priviliged is garbage axe that now;) Great news for Fringe:) but i’m thinking if it gets picked up for next fall Fox will pair House with a new show, hopefully they do not.

By: wow

wow — Wed, 01 Oct 2008 16:22:06 +0000

wow DWTS is declining fast.

By: Angie

Angie — Wed, 01 Oct 2008 16:21:38 +0000

I still don’t understand who is watching 90210. Or why.

By: Steven

Steven — Wed, 01 Oct 2008 16:20:49 +0000

Privileged ist a huge problem for The CW. But an even bigger problem is that The CW is not able to replace this show. They just give a full-season order to Privileged. For CW it would have been better to pick up Austin Golden Hour instead

By: Sandy

Sandy — Wed, 01 Oct 2008 16:19:02 +0000

Looks like CBS finally killed the 10PM Tuesday curse. Next stop: 8PM Wednesday.

By: bob

bob — Wed, 01 Oct 2008 16:16:56 +0000

fringe is getting better each week. fringe had its best episode last night, good to see it did well in the demo and hit also hit 10 million viewers, which it was unable to do last week. I think fringe will be fine, especailly with the demo it pulls in each week.