Press release via ABC:
|After a 10 Months off the Air, ABC Returns its Wednesday Night Lineup,
Earning Second in Adults 18-49 and Winning the Evening in Adults 18-34
|"Pushing Daisies" Tops NBC's "Knight Rider" at 8pm Across All Key Women Demos
Jumping Sharply from its Lead-in, "Private Practice" Returns to Dominate the
"Dirty Sexy Money" Dominates its Sophomore Drama Competition in the 10pm
Wednesday Night (8:00-11:00 p.m.)
"Pushing Daisies" (8:00-9:00 p.m.)
"Private Practice" (9:00-10:00 p.m.)
* "Private Practice" generated ABC's biggest audience (8.0 million) and highest Adult 18-49 rating (3.2/8) in the time period in 8 months - since 2/27/08. Additionally, the series posted its top Women 18-34 number since mid November (11/14/07), topping its final 2 original airings last season.
"Dirty Sexy Money" (10:00-11:00 p.m.)
* "Dirty Sexy Money" finished ahead of where it left off in its freshman season in December, topping its most recent original telecast by 6% in Total Viewers and by 9% in Adults 18-49 (12/5/07 - 6.7 million and 2.3/6).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/1/08.