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Cable News Ratings for Wednesday, October 1

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October 2nd, 2008

Live + Same Day Cable News Daily Ratings for October 1, 2008

P2+ Total Day
FNC – 1,708,000 viewers
CNN –988,000 viewers
MSNBC –697,000 viewers
CNBC – 373,000 viewers
HLN – 354,000 viewers

P2+ Prime Time
FNC – 3,770,000 viewers
CNN –2,092,000 viewers
MSNBC-1,830,000 viewers
CNBC –337,000 viewers
HLN – 900,000 viewers

25-54 Total Day
FNC – 425,000 viewers
CNN –357,000 viewers
MSNBC – 222,000 viewers
CNBC –117,000 viewers
HLN- 147,000 viewers

25-54 Prime Time
FNC –930,000 viewers
CNN – 719,000 viewers
MSNBC – 649,000 viewers
CNBC – 113,000 viewers
HLN – 376,000 viewers

35-64 Total Day
FNC –814,000 viewers
CNN – 488,000 viewers
MSNBC – 340,000 viewers
CNBC – 188,000 viewers
HLN – 188,000 viewers

35-64 Prime Time
FNC – 1,663,000 viewers
CNN – 1,013,000 viewers
MSNBC –935,000 viewers
CNBC –156,000 viewers
HLN –508,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,362,000 viewers (382,000) (832,000)
American Morning-600,000 viewers (229,000) (290,000)
Morning Joe- 569,000 viewers (204,000) (285,000)
Squawk Box- 266,000 viewers (87,000) (173,000)
Morning Express w/ Meade- 305,000 viewers (147,000) (136,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,451,000 viewers (462,000) (1,050,000)
Situation Room- 1,206,000 viewers (437,000) (590,000)
Race/White House w/d Gregory- 899,000 viewers (175,000) (376,000)
Mad Money–323,000 viewers (108,000) (178,000)
Prime News-249,000 viewers (92,000) (147,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,385,000 viewers (553,000) (1,170,000)
Lou Dobbs–1,381,000 viewers (476,000) (692,000)
Hardball w/Chris Matthews—1,436,000 viewers (417,000) (671,000)
**Is Your Money Safe (7PM-10PM)—384,000 viewers (113,000) (181,000)
Glenn Beck – 700,000 viewers (294,000) (378,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 4,328,000 viewers (937,000) (1,877,000)
Election Center—1,669,000 viewers (575,000) (804,000)
Countdown w/Keith Olbermann– 2,283,000 viewers (753,000) (1,124,000)
Nancy Grace –1,362,000 viewers (587,000) (763,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,948,000 viewers (1,037,000) (1,713,000)
Larry King Live—2,301,000 viewers (735,000) (1,044,000)
Rachel Maddow Show--1,958,000 viewers (704,000) (1,018,000)
Glenn Beck- 682,000 viewers (301,000) (405,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta—3,033,000 viewers (816,000) (1,400,000)
Anderson Cooper 360 –2,294,000 viewers (844,000) (1,191,000)
Countdown w/Keith Olbermann–1,250,000 viewers (492,000) (662,000)
Entrepreneurs—166,000 viewers (103,000) (88,000)
Nancy Grace –738,000 viewers (278,000) (399,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--2,289,000 viewers (776,000) (1,165,000)
Anderson Cooper 360—1,369,000 viewers (567,000) (834,000)
Rachel Maddow Show–609,000 viewers (202,000) (325,000)
Mad Money—210,000 viewers (133,000) (160,000)
Showbiz Tonight– 469,000 viewers (200,000) (244,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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