Wednesday Ratings: ABC Wednesday Night Pushes Daisies?

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October 2nd, 2008

Scoreboard CBS NBC ABC FOX Uni CW
Total Viewers (million) 12.03 8.47 7.17 7.04 4.06 2.87
Rating/Share: Adults 18-49 3.4/9 2.5/7 2.6/7 2.4/7 1.7/4 1.4/4
Rating/Share: Adults 18-34 2.1/6 2.0/6 2.4/7 1.9/6 1.8/5 1.6/5

CBS easily won the night in terms of overall viewers, and viewers aged 18-49. Things were not quite as bleak for ABC as I had originally feared based on the very early numbers. Once the fast affiliate ratings arrived we could at least see that ABC carried the night among 18-34 year olds. Things do look bleak however for Pushing Daisies which only scored 6.32 million viewers and did not perform well in either age demographic. Worse, still it lost viewers from the first half hour to the second (6.71 million to 5.96 million). It lost to Knight Rider (7.56 million) in viewers and in the demos.

Things looked slightly better for the premiere of Private Practice. While also way down from its premiere last year it at least cracked the 8 million mark and had good numbers among 18-49 year olds and dominated the hour among 18-34 year olds. If it keeps that up, even with the low overall viewer numbers it may keep it off the list of shows on the bubble.

Dirty Sexy Money didn't go gangbusters at 10pm, though nothing did besides CSI: NY (14.67 million). DSM pulled in 7.15 million viewers and came in second place in both age demos. But it still crushed Lipstick Jungle which drew a mere 5.31 million viewers.

Fox had good luck with Bones in viewers (9.82 million) and won the both age demos for the 8pm hour. But ‘Til Death will be on the death watch until it actually dies, averaging only 4.26 million with poor age demo performance for Fox at 9pm.

CBS plans for a Wednesday comedy block are off to a shaky start with the combination of The New Adventures of Old Christine and Gary Unmarried averaging 6.917 million and a mediocre 2.1/6 among 18-49 year olds between 8p-9p. But the aforementioned CSI: NY was strong and the most-watched show of the night. The next most watched show was also on CBS, Criminal Minds with 14.51 million.

NBC's best effort was America's Got Talent at 9pm, with 12.55 million. But looking at Knight Rider relative to its 8pm peers, it kind of seems like a keeper for the peacocks if these numbers hold up.

America's Next Top Model was able to crack 4 million (barely) and it came in tied for second (with Knight Rider) among 18-34 year olds.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 FOX Bones 9.82 3.2/9 2.4/6
NBC Knight Rider 7.56 2.4/7 2.1/7
CBS The New Adventures of Old Christine 6.86 2.0/6 1.1/4
ABC Pushing Daisies 6.32 2.0/6 1.7/6
UNI Cuidado con el Angel 4.16 1.7/5 1.9/6
CW America's Next Top Model 4.01 1.8/5 2.1/7
8:30 CBS Gary Unmarried 6.98 2.2/6 1.3/4
9:00 CBS Criminal Minds 14.51 3.8/10 2.3/6
NBC America's Got Talent 12.55 3.3/8 2.2/6
ABC Private Practice 8.05 3.3/8 3.5/10
UNI Fuego en la Sangre 4.83 1.9/5 2.2/6
FOX Til Death (2 episodes) 4.26 1.7/4 1.4/4
CW 90210 (R) 1.73 0.9/2 1.2/3
10:00 CBS CSI: NY 14.67 4.2/11 2.8/8
ABC Dirty Sexy Money 7.15 2.5/7 2.1/6
NBC Lipstick Jungle 5.31 1.9/5 1.5/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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