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Fox News Breaks Records: Cable News Ratings for Thursday, October 2

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October 3rd, 2008

The Sarah Palin - Joe Biden debate was the highest rated telecast ever for Fox News and also led to FNC's highest primetime average in its history...

Live + Same Day Cable News Daily Ratings for October 2, 2008

P2+ Total Day
FNC – 2,546,000 viewers
CNN –1,884,000 viewers
MSNBC –1,107,000 viewers
CNBC – 413,000 viewers
HLN – 325,000 viewers

P2+ Prime Time
FNC – 9,156,000 viewers
CNN –7,605,000 viewers
MSNBC--3,793,000 viewers
CNBC –680,000 viewers
HLN – 606,000 viewers

25-54 Total Day
FNC – 745,000 viewers
CNN –779,000 viewers
MSNBC – 440,000 viewers
CNBC –144,000 viewers
HLN- 145,000 viewers

25-54 Prime Time
FNC –2,899,000 viewers
CNN – 3,242,000 viewers
MSNBC – 1,572,000 viewers
CNBC – 299,000 viewers
HLN – 228,000 viewers

35-64 Total Day
FNC –1,266,000 viewers
CNN – 937,000 viewers
MSNBC – 556,000 viewers
CNBC – 218,000 viewers
HLN – 193,000 viewers

35-64 Prime Time
FNC – 4,644,000 viewers
CNN – 3,539,000 viewers
MSNBC –1,906,000 viewers
CNBC –359,000 viewers
HLN --347,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,372,000 viewers (431,000) (848,000)
American Morning-568,000 viewers (214,000) (336,000)
Morning Joe- 499,000 viewers (175,000) (252,000)
Squawk Box- 278,000 viewers (90,000) (183,000)
Morning Express w/ Meade- 268,000 viewers (141,000) (169,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,393,000 viewers (472,000) (1,045,000)
Situation Room- 985,000 viewers (311,000) (522,000)
Race/White House w/d Gregory- 927,000 viewers (273,000) (406,000)
Mad Money–379,000 viewers (140,000) (190,000)
Prime News-209,000 viewers (84,000) (112,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,928,000 viewers (603,000) (1,302,000)
Lou Dobbs–1,350,000 viewers (403,000) (705,000)
Hardball w/Chris Matthews—1,279,000 viewers (400,000) (665,000)
**Is Your Money Safe (7PM-9PM)—396,000 viewers (119,000) (208,000)
Glenn Beck – 648,000 viewers (208,000) (372,000)

8PM - P2+ (25-54) (35-64)
**The O’Reilly Factor-(8PM-850PM)- 5,624,000 viewers (1,300,000) (2,561,000)
**VP Debate CVG-(850PM-901PM)- 7,372,000 viewers (1,976,000) (3,618,000)
Election Center—2,887,000 viewers (1,189,000) (1,398,000)
Countdown w/Keith Olbermann– 2,817,000 viewers (1,097,000) (1,455,000)
Nancy Grace –1,109,000 viewers (380,000) (623,000)

9 PM - P2+ (25-54) (35-64)
**VP Debate (901PM-1033PM)—11,098,000 viewers (3,751,000) (5,777,000)
**SR/Vice Pres Debate 2008(902PM-1033PM)—10,685,000 viewers (4,522,000) (4,867,000)
**Debate (9PM-1035PM)--4,412,000 viewers (1,863,000) (2,176,000)
**Vice Presidential Debate (9PM-1030PM)—917,000 viewers (438,000) (465,000)
Glenn Beck- 292,000 viewers (93,000) (157,000)

10 PM P2+ (25-54) (35-64)
**On the Record w/Greta (1033PM-11PM)—9,801,000 viewers (3,332,000) (5,059,000)
**Anderson Cooper 360(1033PM-11PM) –7,961,000 viewers (3,599,000) (3,919,000)
**Post Debate Analysis (1035PM-11PM)–3,778,000 viewers (1,611,000) (1,964,000)
**CNBC Special Report (1030PM-11PM) —592,000 viewers (300,000) (344,000)
Nancy Grace –472,000 viewers (226,000) (296,000)

11 PM P2+ (25-54) (35-64)
**VP Debate Analysis (11PM-1120PM)--6,977,000 viewers (2,339,000) (3,576,000)
**Hannity & Colmes(1120PM-12AM)—4,935,000 viewers (1,641,000) (2,573,000)
Anderson Cooper 360—4,477,000 viewers (2,091,000) (2,351,000)
Countdown w/Keith Olbermann–2,802,000 viewers (1,263,000) (1,518,000)
Mad Money—153,000 viewers (57,000) (88,000)
Showbiz Tonight– 481,000 viewers (236,000) (288,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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