FOR ITS 44TH CONSECUTIVE QUARTER WIN, THE PROGRAM POSTS ITS BEST FIRST PLACE ADVANTAGE FOR A 3RD QUARTER IN TOTAL VIEWERS SINCE 3Q'04
YEAR-TO-YEAR, "MEET THE PRESS" WIDENS ITS ADVANTAGE OVER THE COMPETITION AND POSTS DOUBLE-DIGITS GAINS ACROSS THE BOARD
(New York) – Oct. 3, 2008 – According to Nielsen Media Research data, "Meet the Press" was the most-watched Sunday morning public affairs program, winning its 44th consecutive quarter for 3Q'08. For 3Q'08, the program was No. 1, averaging 3.732 million total viewers, +38 percent more (1,036,000) than second place ABC's "This Week" 2.696 million, a +44 percent advantage (+1,140,000) over third place CBS' "Face the Nation" 2.592 million and a +186 percent lead (+2,429,000) over FOX News Sunday's 1.303 million. "Meet the Press" has now placed first in total viewers for 44 consecutive quarters.
In homes nationally for 3Q'08, the NBC program placed first with a 2.7 rating and 8 share. ABC placed second with 2.0 rating and 6 share, CBS came in third with 1.9 rating and 6 share and FOX placed fourth with a 1.0 and 3 share. "Meet the Press" has now placed first in households for 44 consecutive quarters, beating "This Week" by 35%, "Face the Nation" by 42% and FOX by 170%.
Among adults 25-54 for 3Q'08, the NBC Sunday morning show was No. 1 with a 1.1 rating. ABC came in second with 0.8, CBS placed third with a 0.7, and FOX came in last with a 0.4. In rating A25-54, "Meet the Press" topped ABC by +38%, CBS by 57% and FOX by 175% -- its best delivery in six years, since 3Q'02.
Year to year, "Meet the Press" posted double digit gains across the board and had the biggest gains among the Sunday public affairs shows in every category, widening its advantage over each of its competitors.
For the week ending Sunday, Sept. 28, the program averaged 3.508 million total viewers, outperforming "This Week's" 3.443 million by +2% (+65,000), and FOX News Sunday's 1.601 million by +119% (+1,907,000). In homes nationally, "Meet the Press" tied CBS with 2.5 rating and 7 share, ABC came in third with a 2.4 rating and 7 share and FOX placed last with 1.2 rating and 3 share. The NBC program has now placed first in households for 103 straight weeks and 463 of the past 464 weeks (when everyone is at full coverage). In adults 25-54, "Meet the Press" had a 0.9 rating, outperforming FOX News Sunday by +80% (+4 tenths).
Last week's guests were Former President Bill Clinton, Obama's Chief strategist David Axelrod and McCain's Senior Strategist Steve Schmidt. In addition, Colorado's Rep. Mark Udall (D) squared off against Republican opponent, former Rep. Bob Schaffer (R), for its first installment of its award winning "Meet the Press Senate Debate Series."
On its digital platforms, "Meet the Press" continued its strong performance during the week ending September 27 with over 235,000 online streams and more than 194,000 downloads. The "Meet the Press" video podcast (available at www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes.
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.