"TODAY" CONTINUES ITS RATINGS DOMINANCE TOPPING GMA BY MORE 891K

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

October 3rd, 2008

 

"Today" Has Been the No. 1 Morning Program in A25-54 For an Historic 700 Weeks 

Versus the Same Week Last Season, "Today" Has Increased Its Advantages Over GMA Across the Board 

NEW YORK – October 2, 2008 – NBC News' "Today" continues as the dominant morning news program for the week ending September 28. For the week, "Today" was No. 1 with 5.2 million total viewers – an 891K (21 percent) lead over GMA, and a 2.6 million (97 percent) lead over "The Early Show." This week's win marks "Today's" 668th consecutive week in first place and a landmark 700th week in first place in A25-54. 

"Today's" advantage over GMA increased in homes, total viewers, W/A18-49, and M25-54 versus the same week last season. Excluding the Beijing Olympics, "Today" notched gains in homes (+3%), total viewers (+4%), W/A18-49 (+5%/+7%), and M25-54 (+8%) versus its 3Q'08 average. 

For the week, "Today" led with a 4 household rating/14 share and 5.2 million viewers. "GMA" trailed by large margins with a 3.2/12 and 4.3 million viewers. CBS' "The Early Show" remained far behind in third place, with a 2.0/7 and 2.7 million viewers. 

In rating A25-54, "Today" led GMA by 20 percent (3 tenths) and beat the "Early Show" by 100 percent (9 tenths). In rating A18-49, "Today" outperformed GMA by 36 percent (4 tenths) and Early Show by 111 percent (8 tenths). 

"Today II" posted a 2.3/9 in homes and 3 million viewers. It continues to top "CBS Early Show" in total viewers, homes and key demos. Versus the same week last season, "Today II" increased +25% in M18-49 and +20% in M25-54. 

"Today III" delivered 1.7 million total viewers, a 1.3/5 in homes and a 0.6 A25-54 rating. Week-to-week, "Today III" improved in total viewers (+8%), W/A18-49 (+17%/+25%), and W/A25-54 (+14%/+20%). "Today III" increased in rating W25-54 (+14%) as well as +3% in A18-49 and +7% in A25-54 compared top its 3Q'08 average. 

On its digital platforms, "Today" continued its strong performance ending September 27 with more than 10 million online page views for the story on "reborn" babies, and 4.7 million online streams for the week. TODAYshow.com's stories, blog, message boards and live votes were also popular with users. 

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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