| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 8.10 | 5.11 | 5.04 | 4.91 | 1.74 |
| Rating/Share: Adults 18-49 | 2.2/7 | 1.4/4 | 1.4/4 | 1.5/5 | 0.7/2 |
Things keep getting worse for Friday nights. CBS won the night overall, but both the premiere of The Ex List and the return of Numb3rs must have been a little disappointing for the EYE network. The Ex List was down off the premiere of Moonlight a year ago, but Numb3rs was also down noticeably. And every other network had woes with the night, especially the CW post-Smackdown! Even Marc Berman things the CW was a fool to let it slip away to MNT. Unfortunately MNT isn't included in the overnights, but Bill will post the results for Smackdown! over on MNT this Tuesday when we've seen the data.
Despite the woes, CBS was the only network to have two shows place over 8 million viewers. And FOX, NBC and ABC are all struggling to capture viewers who do not show up. We didn't expect much out of America's Toughest Jobs (which is moving to Saturdays in a couple of weeks to finish its run), but even Deal or No Deal struggled. And Life in its real time slot, Fridays at 10pm finished last. But the Fox game shows and the ABC reality shows struggled as well. It's just a really lame night for broadcast television.
CW just suffered period -- although it will be interesting to see if they can make any claims at all with women 18-34. We won't see that data until next week, but either way bleeding off ~2.5 million viewers with the departure of Smackdown! isn't good news.
Moonlight Fans -- I'm not sure this info is gloat-worthy, but I'm not sure it isn't. There is no denying that Moonlight did have 8 million viewers in its premiere last year and that The Ex List didn't. And although The Ex-List had slightly more 18-49 year old viewers than Moonlight's finale, even in the finale, Moonlight drew 7.47 million. You can see last year's numbers for Moonlight's first-run airings here.
Full details:
| Time | Net | Show | Viewers (Millons) | 18-49 Rating/Share |
| 8:00 | CBS | Ghost Whisperer | 9.31 | 2.5/9 |
| FOX | Are You Smarter Than a 5th Grader | 5.81 | 1.3/5 | |
| ABC | Wife Swap | 3.76 | 1.3/5 | |
| NBC | America's Toughest Jobs | 3.42 | 1.0/3 | |
| CW | Everybody Hates Chris | 2.10 | 0.8/3 | |
| 8:30 | CW | The Game | 1.91 | 0.8/3 |
| 9:00 | CBS | The Ex List | 6.85 | 2.0/6 |
| NBC | Deal or No Deal | 6.26 | 1.5/5 | |
| FOX | Don't Forget the Lyrics | 4.41 | 1.4/4 | |
| ABC | Supernanny | 4.20 | 1.5/5 | |
| CW | America's Next Top Model (R) | 1.49 | 0.7/2 | |
| 10:00 | CBS | Numb3rs | 8.13 | 2.1/7 |
| ABC | 20/20 | 6.81 | 1.9/6 | |
| NBC | Life | 5.44 | 1.7/5 |
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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
It is surely divine retribution cast down on CBS for canceling Moonlight!
EHC’s 18-34 demo is 0.8/33??!! O.O
I assume it’s a typo.
18-49*
see, it’s not easy, is it!?
Fixed, and thanks…
The Moonlighters liked to brag that Moonlight always won the hour. Well, so did The Ex-List…
Interesting that Ghost Whisperer out-rated Numbers, though. That was unexpected.
Hello CBS!! Is there anybody out there? I am in your demographic, I wanted MOONLIGHT! Did you listen? No, I went elsewhere.
“LIFE” is a great show!
Check it out.
It took a disgruntled Moonlight fan 17 minutes to post a comment.
Had Robert offered me an Over/Under bet at 15 minutes, I’d have taken the Under.
Moonlight fans, you’re slipping!
I have to admit, I was hoping (not expecting) Ex-List would get great ratings just to see the reaction… Still, it didn’t wow, but in the demo it didn’t do much worse that Moonlight.
On another note: What happened to Numb3rs? It was getting around 10 mill/2.6 last fall.
EHC is one of the best comedies out there. Now that the CW has put it on Friday nights hopefully more people will find it. Chris and Greg are growing up and very funny….
Wow, Friday nights are a real dead zone. Life needs to be bumped back an hour, at 9, or placed back in its original timeslot, Weds at 10pm. I don’t understand NBC’s scheduling at all. I hear Ben Silverman is on a very short lease…
What happened to numbers is that a lot of Moonlight fans are not watching CBS PERIOD, and you are seeing that reflected in last night’s ratings. Pretty sure Ex-list will go down even more next week.
Ex-List will be lucky if it survives till next week!
Liz, Moonlight fans skipped Ex-List but came back in droves for a rerun of The Mentalist last week?
Maybe CBS will just do that–place reruns of TM on Fridays since the numbers are so great.
If they aren’t watching CBS at all, why are almost all the shows at the same level or higher than last year? WAT and the Unit are down a bit because they both lost huge lead-ins, but they are doing better than the shows they replaced. Even on Friday, GW is up from last year. Numb3rs’ drop is the exception, not the rule. So…Moonlight fans are just boycotting Number3s?
I was expecting more Moonlight fans to start jumping for joy at these numbers. What happened to them?
I don’t understand, The Ex List Only 6.85??…Oh…How can this be?? .Isn’t this the kind of show woman want to watch ???..Well, I guess woman from 1950 would have loved this show, but I guess they are not around anymore.. Ouch !
“I was expecting more Moonlight fans to start jumping for joy at these numbers. What happened to them?”
Maybe they’ve been preoccupied since they found out the owner of one of the fan boards is apparently a scam artist that’s been misusing donated funds.
I’m worried about Life. It’s a great show and I hope NBC is a kind to it as Friday Night Lights.
holly… i don’t think a small group of internet ratings obsessed nerds boycotting a network is going to have any noticeable difference on numbers.
and what about abc? last year they had a show that grabbed 9-10 million viewers. that women’s murder club. i never saw it but man it’s gotta be better than 4 million for nanny no matter how cheap it is to produce.
and 8 of the 14 series on last night were reality based. only 6 were scripted.