Friday Night Ratings: CW Suffers From No Smackdown!; Ex-List disappoints

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October 4th, 2008

Total Viewers (million) 8.10 5.11 5.04 4.91 1.74
Rating/Share: Adults 18-49 2.2/7 1.4/4 1.4/4 1.5/5 0.7/2

Things keep getting worse for Friday nights. CBS won the night overall, but both the premiere of The Ex List and the return of Numb3rs must have been a little disappointing for the EYE network. The Ex List was down off the premiere of Moonlight a year ago, but Numb3rs was also down noticeably. And every other network had woes with the night, especially the CW post-Smackdown! Even Marc Berman things the CW was a fool to let it slip away to MNT. Unfortunately MNT isn't included in the overnights, but Bill will post the results for Smackdown! over on MNT this Tuesday when we've seen the data.

Despite the woes, CBS was the only network to have two shows place over 8 million viewers. And FOX, NBC and ABC are all struggling to capture viewers who do not show up. We didn't expect much out of America's Toughest Jobs (which is moving to Saturdays in a couple of weeks to finish its run), but even Deal or No Deal struggled. And Life in its real time slot, Fridays at 10pm finished last. But the Fox game shows and the ABC reality shows struggled as well. It's just a really lame night for broadcast television.

CW just suffered period -- although it will be interesting to see if they can make any claims at all with women 18-34. We won't see that data until next week, but either way bleeding off ~2.5 million viewers with the departure of Smackdown! isn't good news.

Moonlight Fans -- I'm not sure this info is gloat-worthy, but I'm not sure it isn't. There is no denying that Moonlight did have 8 million viewers in its premiere last year and that The Ex List didn't. And although The Ex-List had slightly more 18-49 year old viewers than Moonlight's finale, even in the finale, Moonlight drew 7.47 million. You can see last year's numbers for Moonlight's first-run airings here.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer 9.31 2.5/9
FOX Are You Smarter Than a 5th Grader 5.81 1.3/5
ABC Wife Swap 3.76 1.3/5
NBC America's Toughest Jobs 3.42 1.0/3
CW Everybody Hates Chris 2.10 0.8/3
8:30 CW The Game 1.91 0.8/3
9:00 CBS The Ex List 6.85 2.0/6
NBC Deal or No Deal 6.26 1.5/5
FOX Don't Forget the Lyrics 4.41 1.4/4
ABC Supernanny 4.20 1.5/5
CW America's Next Top Model (R) 1.49 0.7/2
10:00 CBS Numb3rs 8.13 2.1/7
ABC 20/20 6.81 1.9/6
NBC Life 5.44 1.7/5


Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


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