Saturday Night Live Jumps 23% Versus Last Week and 42 Percent Versus Last Year

Categories: Network TV Press Releases

Written By

October 5th, 2008

Via NBC Press Release:

Saturday Night Live' JUMPS 23 PERCENT VERSUS LAST WEEK AND 42 PERCENT VERSUS LAST YEAR

WITH HOST ANNE HATHAWAY, MUSICAL GUEST THE KILLERS AND SPECIAL APPEARANCES BY TINA FEY AND QUEEN LATIFAH, 'SNL' SCORES ITS SECOND-HIGHEST METERED-MARKET RATING SINCE 2002

WITH AN UNPRECEDENTED EARLY START TO ITS '08-09 SEASON, 'SNL' IS RUNNING 49 PERCENT AHEAD OF LAST YEAR'S OPENING FOUR EDITIONS IN THE METERED MARKETS

BURBANK, Calif. - October 5, 2008 - "Saturday Night Live" has delivered another towering overnight rating, its second-highest average since 2002, according to metered-market household ratings from Nielsen Media Research.

Last night's edition was hosted by Anne Hathaway and featured musical guest The Killers and special appearances by recent Emmy winner Tina Fey (for "30 Rock"), reprising her role as Republican VP candidate Gov. Sarah Palin, and Queen Latifah, as debate moderator Gwen Ifill. The telecast averaged a 7.4 rating, 18 share in metered-market households, up 42 percent versus the 5.2/12 for last season's fourth original on November 3, 2007.

The October 4 "Saturday Night Live" finished within a tenth of a rating point of this year's season premiere on September 13 (7.5/18), making this the second-highest "SNL" in the metered markets since December 14, 2002 (with host Al Gore and musical guest Phish). Last night's "SNL" was the evening's #1 telecast, beating all primetime programs on all networks in the metered markets.

"Saturday Night Live" is up week-to-week by 23 percent in the metered markets (7.4/18 vs. 6.0/15) and up 30 percent versus two weeks ago (7.4/18 vs. 5.7/14).

Through the first four weeks of its 2008-09 season, "Saturday Night Live" is running 49 percent ahead of the first four weeks of last season in the metered markets (6.7/16 vs. 4.5/11).

"Saturday Night Live" premiered two weeks earlier this season than in recent years, an unprecedented scheduling move designed to take advantage of intense interest in the 2008 election campaign. NBC will continue to tap into this year's heightened political interest with "Saturday Night Live Weekend Update Thursday," a series of primetime editions that debuts this Thursday at 9:30 p.m. ET and will run for three weeks, and "Saturday Night Live Presidential Bash 2008," which will feature vintage and new material showcasing "SNL's" presidential satire, airing at 9:30 p.m. Monday, Nov. 3, the night before the election.

National ratings, viewer totals and demographic results for last night's "Saturday Night Live" are due from Nielsen on Thursday, Oct. 9.

 
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