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Cable News Ratings for Friday, October 3

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October 6th, 2008

Live + Same Day Cable News Daily Ratings for October 3, 2008

P2+ Total Day
FNC – 1,724,000 viewers
CNN –1,039,000 viewers
MSNBC –663,000 viewers
CNBC – 351,000 viewers
HLN – 328,000 viewers

P2+ Prime Time
FNC – 3,211,000 viewers
CNN –1,631,000 viewers
MSNBC--1,504,000 viewers
CNBC –177,000 viewers
HLN – 737,000 viewers

25-54 Total Day
FNC – 459,000 viewers
CNN –390,000 viewers
MSNBC – 246,000 viewers
CNBC –106,000 viewers
HLN- 135,000 viewers

25-54 Prime Time
FNC –754,000 viewers
CNN – 604,000 viewers
MSNBC – 530,000 viewers
CNBC – 81,000 viewers
HLN – 270,000 viewers

35-64 Total Day
FNC –814,000 viewers
CNN – 543,000 viewers
MSNBC – 350,000 viewers
CNBC – 180,000 viewers
HLN – 169,000 viewers

35-64 Prime Time
FNC – 1,380,000 viewers
CNN – 836,000 viewers
MSNBC –809,000 viewers
CNBC –107,000 viewers
HLN --388,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,654,000 viewers (545,000) (944,000)
American Morning-823,000 viewers (344,000) (467,000)
Morning Joe- 662,000 viewers (279,000) (394,000)
Squawk Box- 315,000 viewers (99,000) (199,000)
Morning Express w/ Meade- 265,000 viewers (107,000) (130,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,198,000 viewers (492,000) (979,000)
Situation Room- 1,043,000 viewers (367,000) (533,000)
Race/White House w/d Gregory- 801,000 viewers (240,000) (371,000)
Mad Money–378,000 viewers (126,000) (173,000)
Prime News-246,000 viewers (121,000) (121,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,032,000 viewers (515,000) (926,000)
Lou Dobbs–1,204,000 viewers (387,000) (588,000)
Hardball w/Chris Matthews—953,000 viewers (348,000) (512,000)
**Is Your Money Safe (7PM-9PM)—266,000 viewers (94,000) (134,000)
Glenn Beck – 304,000 viewers (141,000) (163,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor-- 3,794,000 viewers (878,000) (1,550,000)
Election Center—1,290,000 viewers (495,000) (681,000)
Countdown w/Keith Olbermann– 1,865,000 viewers (669,000) (959,000)
Nancy Grace –1,061,000 viewers (370,000) (568,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,249,000 viewers (745,000) (1,422,000)
Larry King Live--1,989,000 viewers (644,000) (946,000)
Rachel Maddow Show--1,676,000 viewers (565,000) (901,000)
On the Money--169,000 viewers (85,000) (115,000)
Glenn Beck- 524,000 viewers (174,000) (263,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,589,000 viewers (637,000) (1,169,000)
Anderson Cooper 360 –1,615,000 viewers (674,000) (880,000)
Countdown w/ Keith Olbermann--970,000 viewers (355,000) (568,000)
Big Idea w/ Donny Deutsch—a scratch w/112,000 viewers (62,000) (86,000)
Nancy Grace –681,000 viewers (284,000) (365,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--1,849,000 viewers (579,000) (913,000)
Anderson Cooper 360—1,187,000 viewers (558,000) (672,000)
Rachel Maddow Show–725,000 viewers (279,000) (402,000)
Mad Money—a scratch w/115,000 viewers (a scratch w/53,000) (76,000)
Showbiz Tonight– 397,000 viewers (158,000) (183,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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