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Early Ratings: Sunday Night Football, Desperate Housewives are Winners

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October 6th, 2008

I'll have the fast affiliate numbers up as soon as I get them, but in the metered markets ovenight results CBS won Sunday night with a 9.2 rating / 14 share, followed by NBC (7.5/12), ABC (7.4/12), Fox (3.9/6) and CW (0.8/1).

CBS benefited from a ~30 minute NFL overrun into prime-time grabbing a 14.3/24 in the 7-7:30 time period. 60 Minutes likely got a big boost averaging a 11.4/18, followed by Amazing Race (7.4/11), Cold Case (7.7/12) and The Unit (6.4/11).

NBC's Football Night in America drew a 3.4/18, followed by Sunday Night Football with a 10.8/17 from 8:30-11pm which was the most viewed program of the night.

On ABC, America's Funniest Home Videos premiered to a 5.3/9 followed by Extreme Makeover: Home Edition at 7.2/11, and ABC's beast Desperate Housewives with a 9.9/15 and Brothers & Sisters with a 7.2/12.

Fox's King of the Hill repeats drew a 2.7/5, The Simpsons a 4.6/7, the new King of the Hill a 4.2/6, Family Guy a 5.1/8 and American Dad a Fox leading 5.1/8. Fox was likely very competitive in the demo, those results will follow when I get them.

The CW Sunday night which was sold off to Media Rights Capital debuted with a thud. Opening with In Harm's Way with but a 0.6/1, then Valentine with a 1.0/1 and Easy Money with a 0.7/1. All below their Sunday night premiere results from last year, which were themselves woeful. I almost expect a press release from CW reading "It wasn't us, it was MRC!", but won't hold my breath. 

Note: The following results are based on the metered market ratings and exclude the New York, Detroit, Boston, Houston, Washington, D.C., Providence, Dayton and Ft. Myers markets.

Metered Market Overnight Ratings:  This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation’s largest markets.  In each market a sample of homes is selected to represent that individual market.  Often, networks or syndicators provide metered market information as an early indicator of a program’s performance.  In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households.  Preliminary metered market data are available as early as 8:00AM (ET).  Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).  

Source: Programming Insider.
 
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