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House Has Most DVR Viewers, 90210 Has Greatest DVR Increase

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October 6th, 2008

For the week of September 15-21, Fox's House had the largest audience via DVR viewing with 4.064 million viewers via DVRs, one of the largest DVR audiences we have measured to date. In fact, Fox had the top 5 biggest DVR audiences including FringeBones and  Terminator: Sarah Connor Chronicles and Prison Break. Rounding out the top ten for the largest DVR audiences were Big Brother, America's Top Model, two America's Got Talents, 90210 and Kitchen Nightmares.

The CW's 90210 had the greatest percentage boost from DVR viewing, increasing 40.8% from its Live viewing. Rounding out the top 10 for largest % increase via DVR viewing was Terminator: Sarah Connor Chronicles, America's Top Model, House, Prison Break, Bones, Gossip Girl, Fringe Smallville, and One Tree Hill.

It shouldn't surprise anyone that Fox and CW shows dominate in both lists. The other broadcast networks had yet to premiere their new fall shows during this reporting week. Next week we will have Live+7 DVR numbers for the first week of the new 2008-9 season.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 HOUSE FOX  16,821  12,757  4,064 31.9%
2 Fringe FOX  14,866  12,073  2,793 23.1%
3 BONES FOX  10,899  8,587  2,312 26.9%
4 TERMINATOR: SARAH CONNOR CHRONICLES FOX  6,517  4,839  1,678 34.7%
5 PRISON BREAK FOX  6,592  5,182  1,410 27.2%
6 Big Brother 10-TUE CBS  7,904  6,530  1,374 21.0%
7 AMERICA'S Top Model CW  4,730  3,535  1,195 33.8%
8 90210 CW  3,988  2,832  1,156 40.8%
9 AMERICA'S GOT TALENT-WED NBC  12,657  11,599  1,058 9.1%
10 Kitchen Nightmares FOX  6,676  5,682  994 17.5%
11 AMERICA'S GOT TALENT 9/18 NBC  10,390  9,488  902 9.5%
12 Smallville CW  4,804  3,916  888 22.7%
13 Biggest Loser 6 NBC  8,367  7,492  875 11.7%
14 Gossip Girl CW  4,158  3,309  849 25.7%
15 PRIMETIME EMMY AWARDS ABC  12,534  11,701  833 7.1%
16 FLASHPOINT CBS  10,227  9,452  775 8.2%
17 Wipeout ABC  6,440  5,686  754 13.3%
18 One Tree Hill-MON CW  3,746  3,066  680 22.2%
19 TIL DEATH FOX  5,238  4,672  566 12.1%
20 Supernatural CW  4,277  3,740  537 14.4%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 90210 CW  3,988  2,832  1,156 40.8%
2 TERMINATOR: SARAH CONNOR CHRONICLES FOX  6,517  4,839  1,678 34.7%
3 AMERICA'S Top Model-5 CW  4,730  3,535  1,195 33.8%
4 HOUSE FOX  16,821  12,757  4,064 31.9%
5 PRISON BREAK FOX  6,592  5,182  1,410 27.2%
6 BONES FOX  10,899  8,587  2,312 26.9%
7 Gossip Girl CW  4,158  3,309  849 25.7%
8 Fringe FOX  14,866  12,073  2,793 23.1%
9 Smallville CW  4,804  3,916  888 22.7%
10 One Tree Hill CW  3,746  3,066  680 22.2%
11 Big Brother 10-TUE CBS  7,904  6,530  1,374 21.0%
12 PRIVILEGED CW  2,694  2,273  421 18.5%
13 Kitchen Nightmares FOX  6,676  5,682  994 17.5%
14 Supernatural CW  4,277  3,740  537 14.4%
15 Wipeout ABC  6,440  5,686  754 13.3%
16 TIL DEATH FOX  5,238  4,672  566 12.1%
17 Biggest Loser NBC  8,367  7,492  875 11.7%
18 PRIVILEGED-ENC CW  1,189  1,065  124 11.6%
19 AMERICA'S TOUGHEST JOBS NBC  4,347  3,906  441 11.3%
20 OFFICE NBC  4,654  4,202  452 10.8%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – LiveLive + Same Day (Live+SD) and Live + 7 Day.  Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live + Same Day include viewing during the same  broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.  Live+ 7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.    

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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