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Sunday Ratings: Desperate Housewives, 60 Minutes Win, CW Crashes

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October 6th, 2008

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 13.490 11.750 10.716 6.060 2.851 0.950
Rating/Share: Adults 18-49 3.8/9 4.1/10 4.1/10 3.0/8 1.2/3 0.4/1
Rating/Share: Adults 18-34 2.8/8 3.3/9 3.6/10 3.8/10 1.2/3 0.4/1

Update: The half-hourly, 18-34 and Univision results are now in. Two things to note (1) Fox rocked in the 18-34 demo winning the night with a 3.8 rating while being way behind in average viewers (2) CBS results for the night are not comparable to earlier Sundays because of the half hour football overrun which because of the limitations of these fast affiliate overnight ratings have skewed the measurement of all of their shows. Wait until tomorrow's final results to draw any conclusions about CBS results for Sunday.

60 Minutes was the most watched regularly scheduled show averaging 16.42 million viewers but Desperate Housewives had the most 18-49 demo viewers with a 5.8 rating / 13 share for Sunday night, and NFL Football gave big boosts to both CBS and, of course, NBC for the night.

Aided by a football overrun from 7-7:30, CBS racked up the most viewers for the night averaging 13.49 million. Regularly scheduled NFL Sunday Night Football elevated NBC to the nightly 18-49 demo win with a 4.4 rating / 11 share. Note (below) that fast affiliate overnight results are inaccurate for live events.

Although Desperate Housewives the most watched 18-49 demo show of the night it was down nearly 3 million average viewers (but just a tenth and 1.2 in the demo) from last week, and ABC was no worse than second in any hour last night for viewers or the 18-49 demo.

CW sold off its Sunday night programming time to Media Rights Capital who proved that there *is* someone who can do worse than the CW did last year on Sunday nights! It's premiere night was a disaster with In Harm's Way drawing only 676,000 viewers, Valentine 1.10 million, and Easy Money 1.08 million.

Without the football overrun they had last week, Fox's Simpsons, King of the Hill, and Family Guy were flat to down a bit from last week, but American Dad kept its viewers and improved on its 18-49 demo.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
7:00 CBS Football Overrun 21.991 7.1/21 6.3/21
  ABC America's Funniest Home Videos 9.110 2.7/8 1.7/6
  NBC Football Night In America (7-8:30pm) 5.810 2.2/6 1.8/6
  FOX King of the Hill x2 (repeats) 3.546 1.7/5 2.0/6
  UNI Sangre de Mi Sangre 2.279 0.9/3 1.0/3
  CW In Harm's Way (premiere) 0.676 0.3/1 0.3/1
           
7:30 CBS 60 Minutes 16.119 4.0/11 2.9/9
           
8:00 CBS 60 Minutes 16.731 4.2/11 2.8/8
  ABC Extreme Makeover Home Edition 11.749 3.9/10 2.9/8
  FOX Simpsons 7.431 3.6/10 4.5/13
  UNI Sangre de Mi Sangre 2.961 1.2/3 1.2/3
  CW Valentine (premiere) 1.096 0.4/1 0.4/1
           
8:30 NBC Sunday Night Football (Steelers/Jaguars) 13.659 5.2/13 4.5/12
  CBS Amazing Race 10.454 3.2/8 2.4/6
  FOX King of the Hill 6.568 3.3/8 3.8/10
           
9:00 ABC Desperate Housewives 15.521 5.8/13 4.8/12
  NBC Sunday Night Football (Steelers/Jaguars) 13.456 5.1/11 4.5/11
  CBS Amazing Race 11.109 3.2/7 2.0/5
  FOX Family Guy 8.423 4.3/10 5.4/14
  UNI Sangre de Mi Sangre 3.242 1.3/3 1.3/3
  CW Easy Money (premiere) 1.077 0.4/1 0.4/1
           
9:30 CBS Cold Case 10.213 2.5/6 1.6/4
  FOX American Dad 6.847 3.5/8 4.4/11
           
10:00 CBS Cold Case 11.872 3.2/7 2.2/6
  NBC Sunday Night Football (Steelers/Jaguars) 11.668 4.5/11 4.3/11
  ABC Brothers & Sisters 10.621 4.0/10 3.6/9
  UNI Sangre de Mi Sangre 2.922 1.2/3 1.3/3
           
10:30 CBS The Unit 9.427 2.6/7 2.0/5

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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