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Sunday Ratings: Desperate Housewives, 60 Minutes Win, CW Crashes

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October 6th, 2008

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 13.490 11.750 10.716 6.060 2.851 0.950
Rating/Share: Adults 18-49 3.8/9 4.1/10 4.1/10 3.0/8 1.2/3 0.4/1
Rating/Share: Adults 18-34 2.8/8 3.3/9 3.6/10 3.8/10 1.2/3 0.4/1

Update: The half-hourly, 18-34 and Univision results are now in. Two things to note (1) Fox rocked in the 18-34 demo winning the night with a 3.8 rating while being way behind in average viewers (2) CBS results for the night are not comparable to earlier Sundays because of the half hour football overrun which because of the limitations of these fast affiliate overnight ratings have skewed the measurement of all of their shows. Wait until tomorrow's final results to draw any conclusions about CBS results for Sunday.

60 Minutes was the most watched regularly scheduled show averaging 16.42 million viewers but Desperate Housewives had the most 18-49 demo viewers with a 5.8 rating / 13 share for Sunday night, and NFL Football gave big boosts to both CBS and, of course, NBC for the night.

Aided by a football overrun from 7-7:30, CBS racked up the most viewers for the night averaging 13.49 million. Regularly scheduled NFL Sunday Night Football elevated NBC to the nightly 18-49 demo win with a 4.4 rating / 11 share. Note (below) that fast affiliate overnight results are inaccurate for live events.

Although Desperate Housewives the most watched 18-49 demo show of the night it was down nearly 3 million average viewers (but just a tenth and 1.2 in the demo) from last week, and ABC was no worse than second in any hour last night for viewers or the 18-49 demo.

CW sold off its Sunday night programming time to Media Rights Capital who proved that there *is* someone who can do worse than the CW did last year on Sunday nights! It's premiere night was a disaster with In Harm's Way drawing only 676,000 viewers, Valentine 1.10 million, and Easy Money 1.08 million.

Without the football overrun they had last week, Fox's Simpsons, King of the Hill, and Family Guy were flat to down a bit from last week, but American Dad kept its viewers and improved on its 18-49 demo.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
7:00 CBS Football Overrun 21.991 7.1/21 6.3/21
  ABC America's Funniest Home Videos 9.110 2.7/8 1.7/6
  NBC Football Night In America (7-8:30pm) 5.810 2.2/6 1.8/6
  FOX King of the Hill x2 (repeats) 3.546 1.7/5 2.0/6
  UNI Sangre de Mi Sangre 2.279 0.9/3 1.0/3
  CW In Harm's Way (premiere) 0.676 0.3/1 0.3/1
           
7:30 CBS 60 Minutes 16.119 4.0/11 2.9/9
           
8:00 CBS 60 Minutes 16.731 4.2/11 2.8/8
  ABC Extreme Makeover Home Edition 11.749 3.9/10 2.9/8
  FOX Simpsons 7.431 3.6/10 4.5/13
  UNI Sangre de Mi Sangre 2.961 1.2/3 1.2/3
  CW Valentine (premiere) 1.096 0.4/1 0.4/1
           
8:30 NBC Sunday Night Football (Steelers/Jaguars) 13.659 5.2/13 4.5/12
  CBS Amazing Race 10.454 3.2/8 2.4/6
  FOX King of the Hill 6.568 3.3/8 3.8/10
           
9:00 ABC Desperate Housewives 15.521 5.8/13 4.8/12
  NBC Sunday Night Football (Steelers/Jaguars) 13.456 5.1/11 4.5/11
  CBS Amazing Race 11.109 3.2/7 2.0/5
  FOX Family Guy 8.423 4.3/10 5.4/14
  UNI Sangre de Mi Sangre 3.242 1.3/3 1.3/3
  CW Easy Money (premiere) 1.077 0.4/1 0.4/1
           
9:30 CBS Cold Case 10.213 2.5/6 1.6/4
  FOX American Dad 6.847 3.5/8 4.4/11
           
10:00 CBS Cold Case 11.872 3.2/7 2.2/6
  NBC Sunday Night Football (Steelers/Jaguars) 11.668 4.5/11 4.3/11
  ABC Brothers & Sisters 10.621 4.0/10 3.6/9
  UNI Sangre de Mi Sangre 2.922 1.2/3 1.3/3
           
10:30 CBS The Unit 9.427 2.6/7 2.0/5

------------------------------

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(141) Comments - Add Yours!

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  1. Hmm, such a big drop for DH, they have never hit 15 million viewers in October …

  2. I agree, DH dropping ~3 million viewers week over week is indeed noteworthy

  3. Noteworthy indeed. And now noted!

  4. Bob

    Not a good season start for ABC. I wonder how GA will do against CSI

  5. Chris

    I wonder if King Of The Hill can survive with those numbers. I hope so as they are close to the numbers for American Dad except that FOX loves Seth McFarlane and it seems Mike Judge is moving on to other projects. Just wondering if they will get rid of King for Clevland if Cleveland does well. Also, I find it unsettling, but not surprising, that Family Guy is besting Fox Sunday flagship The Simpsons. I do understand that in 20 years you will see a loss of interest. Just random thoughs I would appreciated any thoughts anyone would have. Thanks

  6. clutz12001

    Well I guess my little old Pittsburgh Steelers, and Jacksonville Jaguars, are not the massive draw of the Cowboys or the Bears eh? We were down a little over 3 million from the Bears-Eagles game. I guess I’m not suprised that the Cowboys are over 20 million viewers though. Very popular draw nationwide.

  7. vitor fernando

    the demo for DH is down by 1,2, not 0,1, it had 5,9 in the 18-34 rating and 7,0
    in the 18-49

  8. clutz, the Steelers have been more successful more recently where it really matters to them than the Cowboys, the Super Bowl ;)

  9. vitor, you are correct! I looked at the wrong column. Correcting now.

  10. sdfsd

    Nice to see the “Family Guy” is doing well.

  11. sdffsd

    Nice to see that “Family Guy” is doing well.

  12. sdffsd

    ^sorry about the double post.

  13. Pad

    At this rate CW will have less viewers then the late night tiddlewinks channel.

  14. Julia

    You know, this not being able to see comments thing has inspired me to dig up this post about what Jon Armstrong used to make dooce.com able to open up comments: http://blurbomat.com/archives/2007/11/19/early-dooce%C2%AE-v6-nerd-faq/ This was pre-opening comments, but there have been several posts since then about how opening comments and getting over 1000 comments on posts has not crashed the server at all. Just a thought!

  15. Julia, there is absolutely no chance we’ll switch to Drupal. Drupal is a very nice platform, but it really necessitates having access to someone who knows it well and that costs money we don’t have. While it could be the changes I made with caching are causing your problems, I can’t actually replicate the problem you’re having (I see all new comments as soon as they are made).

  16. Julia

    Yeah, my friend says he sees comments, too. But I post and don’t see anything and then can see new comments in the comments column thingy, but clicking them just takes me to the top of the post and there are no new comments. Maybe if I shift-reload each time that happens? I’ll try that. (I’m completely willing to blame my horrible Windoze machine at work.)

  17. Gusar

    Julia, I’ve observed your problem on my machine as well. And yes, shift+reload helps. Also, don’t blame the Windows machine, I’m on Linux and have this issue. It’s definitely something with the site.

    On-topic: Wow, that is one big drop for Desperate Housewives.

  18. Gusar, thanks for the info, we’ll evaluate our options. I’m not sure why I can’t replicate the behavior (I’m also on windows and I can’t replicate this in IE or Firefox even) and I’m not sure we’ll change back as (knock on wood) the primary objective of keeping the site up and running seems to have been achieved.

  19. Julia

    Yes, now that I’m done with my whining (and figured out how to see the comments some way or other) on to the ratings.

    I’m not even slightly surprised by CW’s ratings. Did these shows get any promotion at all? I don’t think we can do anything but speculate, but how will Sunday’s ratings affect CW? Since they don’t “own” the night, and these won’t be counted into their season’s average, I suppose it doesn’t matter too much, but shouldn’t it still reflect very poorly on them?

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