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Cable News Ratings for Saturday/Sunday, October 4-5

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October 7th, 2008

Live + Same Day Weekend Ratings
Cable News Ratings October 4, 2008

P2+ Total Day
FNC – 972,000 viewers
CNN –697,000 viewers
MSNBC – 407,000 viewers
CNBC – 378,000 viewers
HLN – 310,000 viewers

P2+ Prime Time
FNC –1,022,000 viewers
CNN – 852,000 viewers
MSNBC – 497,000 viewers
CNBC – 409,000 viewers
HLN – 327,000 viewers

25-54 Total Day
FNC – 264,000 viewers
CNN – 259,000 viewers
MSNBC – 184,000 viewers
CNBC – 144,000 viewers
HLN – 126,000 viewers

25-54 Prime Time
FNC – 263,000 viewers
CNN – 264,000 viewers
MSNBC – 274,000 viewers
CNBC – 135,000 viewers
HLN – 115,000 viewers

35-64 Total Day
FNC – 471,000 viewers
CNN – 343,000 viewers
MSNBC – 216,000 viewers
CNBC – 165,000 viewers
HLN – 161,000 viewers

35-64 Prime Time
FNC – 517,000 viewers
CNN – 399,000 viewers
MSNBC – 244,000 viewers
CNBC – 185,000 viewers
HLN – 137,000 viewers

Cable News Ratings for October 5, 2008
P2+ Total Day
FNC – 1,124,000 viewers
CNN – 615,000 viewers
MSNBC – 325,000 viewers
CNBC –a scratch w/119,000 viewers
HLN – 239,000 viewers

P2+ Prime Time
FNC – 2,416,000 viewers
CNN – 674,000 viewers
MSNBC – 450,000 viewers
CNBC- a scratch w/89,000 viewers
HLN – 259,000 viewers

25-54 Total Day
FNC – 284,000 viewers
CNN – 235,000 viewers
MSNBC –148,000 viewers
CNBC – 59,000 viewers
HLN – 112,000 viewers

25-54 Prime Time
FNC – 520,000 viewers
CNN – 274,000 viewers
MSNBC – 160,000 viewers
CNBC –a scratch w/46,000 viewers
HLN – 102,000 viewers

35-64 Total Day
FNC – 554,000 viewers
CNN – 293,000 viewers
MSNBC – 178,000 viewers
CNBC – 60,000 viewers
HLN – 133,000 viewers

35-64 Prime Time
FNC – 1,056,000 viewers
CNN – 352,000 viewers
MSNBC – 230,000 viewers
CNBC – a scratch w/44,000 viewers
HLN – 132,000 viewers

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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