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Football, Veep Debate, Baseball Playoffs Lead Weekly Cable Viewing

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October 7th, 2008

ESPN Monday Night Football (Steelers/Ravens), as it will likely through December, led all cable shows for the week with 11.8 million viewers, followed by Fox News Channel's airing of the Vice Presidential debate with 11.1 million. The pre-debate and post-debate analysis as well as the VP debate on other networks and ancillary news programs were all over the top twenty this week. Major League Baseball playoff games put 6 games in the top 20 at numbers 7, 10, 11, 12, 16, and 19.

The Force was strong with the two premiere episodes of Star Wars: The Clone Wars finishing at #27 (the top non-sports, non-news show for the week) and #30 with 3.992 million and 3.924 million viewers. There were only three SpongeBob airings in this week's top forty - the best at # 35 with 3.739 million. For at least this one week, Yoda > SpongeBob.

WWE Raw took the 15th and 17th spots with over 4.4 million viewers in each case. The Wizards of Waverly Place put an episode at #29 with 3.933 million.  Suite Life on Deck pulled in 3.822 million at #32 and Army Wives was #39 with 3.319 million.

Full Top 20 Cable Results for the week ending 10/5/2008:


Rank Programs Network Day Viewers (Live+SD)
1 NFL (RAVENS/STEELERS) ESPN MONDAY  11,783
2 VP DEBATE(S)-10/02/2008 FOXNC THURSDAY  11,098
3 SR/VICE PRES DEBATE 2008(S)-10/02/2008 CNN THURSDAY  10,685
4 ON THE RECORD W/GRETA FOXNC THURSDAY  9,801
5 Anderson Cooper 360 CNN THURSDAY  7,961
6 VP DEBATE CVG(S)-10/02/2008 FOXNC THURSDAY  7,372
7 VP DEBATE ANALYSIS(S)-10/02/2008 FOXNC THURSDAY  6,977
8 MLB DIVISION SERIES (ANGELS-RED SOX 3) TBSC SUNDAY  6,199
9 THE OREILLY FACTOR FOXNC THURSDAY  5,624
10 MLB DIVISION SERIES (DODGERS-CUBS 1) TBSC WEDNESDAY  5,381
11 MLB DIVISION SERIES (RED SOX-ANGELS 2) TBSC FRIDAY  5,268
12 MLB DIVISION SERIES (CUBS-DODGERS 3) TBSC SATURDAY  5,224
13 Hannity & COLMES FOXNC THURSDAY  4,935
14 THE OREILLY FACTOR FOXNC MONDAY  4,650
15 WWE Entertainment (WWE Raw) USA MONDAY  4,586
16 MLB DIVISION SERIES (PHILLIES-BREWERS 3) TBSC SATURDAY  4,573
17 WWE Entertainment (WWE Raw) USA MONDAY  4,493
18 Anderson Cooper 360 CNN THURSDAY  4,477
19 MLB DIVISION SERIES (RED SOX-ANGELS 1) TBSC WEDNESDAY  4,442
20 DEBATE MSNBC THURSDAY  4,412

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Update: More cable ratings from commenter Wyatt:

Last Week
09/29/08 Raising the Bar HH: 1.5/2; A18-49: 0.7/2
10/05/08 True Blood HH: 1.0/2; A18-49: 1.0/2
10/05/08 Entourage HH: 1.0/2; A18-49: 0.9/2
10/05/08 Dexter HH: 0.5/1; A18-49: 0.3/1
10/05/08 Little Britain USA HH: 0.4/1; A18-49: 0.4/1
10/05/08 Californication HH: 0.3/0; A18-49: 0.2/1

Last Monday
10/06/08 Monday Night Football HH: 7.1/12; A18-49: 4.6/12
10/06/08 The Hills HH: 2.2/3; A18-49: 1.9/5
10/06/08 Raising the Bar HH: 1.6/3; A18-49: 0.7/2

- Dexter: 0.786 million viewers
- Little Britain USA: 0.657 million viewers
- Californication: 0.442 million viewers
- The Life & Times of Tim: 0.275 million viewers

Baseball playoff ratings:
http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i05c8198f5eab4cda85121f7582eedaad

Nielsen Ratings Data: ©2008 The Nielsen Company. All Rights Reserved

 
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