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Football, Veep Debate, Baseball Playoffs Lead Weekly Cable Viewing

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October 7th, 2008

ESPN Monday Night Football (Steelers/Ravens), as it will likely through December, led all cable shows for the week with 11.8 million viewers, followed by Fox News Channel's airing of the Vice Presidential debate with 11.1 million. The pre-debate and post-debate analysis as well as the VP debate on other networks and ancillary news programs were all over the top twenty this week. Major League Baseball playoff games put 6 games in the top 20 at numbers 7, 10, 11, 12, 16, and 19.

The Force was strong with the two premiere episodes of Star Wars: The Clone Wars finishing at #27 (the top non-sports, non-news show for the week) and #30 with 3.992 million and 3.924 million viewers. There were only three SpongeBob airings in this week's top forty - the best at # 35 with 3.739 million. For at least this one week, Yoda > SpongeBob.

WWE Raw took the 15th and 17th spots with over 4.4 million viewers in each case. The Wizards of Waverly Place put an episode at #29 with 3.933 million.  Suite Life on Deck pulled in 3.822 million at #32 and Army Wives was #39 with 3.319 million.

Full Top 20 Cable Results for the week ending 10/5/2008:


Rank Programs Network Day Viewers (Live+SD)
1 NFL (RAVENS/STEELERS) ESPN MONDAY  11,783
2 VP DEBATE(S)-10/02/2008 FOXNC THURSDAY  11,098
3 SR/VICE PRES DEBATE 2008(S)-10/02/2008 CNN THURSDAY  10,685
4 ON THE RECORD W/GRETA FOXNC THURSDAY  9,801
5 Anderson Cooper 360 CNN THURSDAY  7,961
6 VP DEBATE CVG(S)-10/02/2008 FOXNC THURSDAY  7,372
7 VP DEBATE ANALYSIS(S)-10/02/2008 FOXNC THURSDAY  6,977
8 MLB DIVISION SERIES (Angels-RED SOX 3) TBSC SUNDAY  6,199
9 THE OREILLY FACTOR FOXNC THURSDAY  5,624
10 MLB DIVISION SERIES (DODGERS-CUBS 1) TBSC WEDNESDAY  5,381
11 MLB DIVISION SERIES (RED SOX-Angels 2) TBSC FRIDAY  5,268
12 MLB DIVISION SERIES (CUBS-DODGERS 3) TBSC SATURDAY  5,224
13 Hannity & COLMES FOXNC THURSDAY  4,935
14 THE OREILLY FACTOR FOXNC MONDAY  4,650
15 WWE Entertainment (WWE Raw) USA MONDAY  4,586
16 MLB DIVISION SERIES (PHILLIES-BREWERS 3) TBSC SATURDAY  4,573
17 WWE Entertainment (WWE Raw) USA MONDAY  4,493
18 Anderson Cooper 360 CNN THURSDAY  4,477
19 MLB DIVISION SERIES (RED SOX-Angels 1) TBSC WEDNESDAY  4,442
20 DEBATE MSNBC THURSDAY  4,412

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Update: More cable ratings from commenter Wyatt:

Last Week
09/29/08 Raising the Bar HH: 1.5/2; A18-49: 0.7/2
10/05/08 True Blood HH: 1.0/2; A18-49: 1.0/2
10/05/08 Entourage HH: 1.0/2; A18-49: 0.9/2
10/05/08 Dexter HH: 0.5/1; A18-49: 0.3/1
10/05/08 Little Britain USA HH: 0.4/1; A18-49: 0.4/1
10/05/08 Californication HH: 0.3/0; A18-49: 0.2/1

Last Monday
10/06/08 Monday Night Football HH: 7.1/12; A18-49: 4.6/12
10/06/08 The Hills HH: 2.2/3; A18-49: 1.9/5
10/06/08 Raising the Bar HH: 1.6/3; A18-49: 0.7/2

- Dexter: 0.786 million viewers
- Little Britain USA: 0.657 million viewers
- Californication: 0.442 million viewers
- The Life & Times of Tim: 0.275 million viewers

Baseball playoff ratings:
http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i05c8198f5eab4cda85121f7582eedaad

Nielsen Ratings Data: ©2008 The Nielsen Company. All Rights Reserved

(74) Comments - Add Yours!

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  1. Tom

    Hi, Robert. Can you tell me how many viewers Disney Channel’s Studio DC Almost Live got? It was on Sunday night. Thanks!

  2. Tom, we only see the top 40 cable shows each week and that wasn’t on the list. I will keep an eye out for a press release with results.

  3. Alex

    Is Spongebob’s popularity finally dying?

    Or has these past couple of weeks just been a fluke?

  4. TesserT

    Hi Robert, Any news on how TNT Raising the Bar did for its 5th episode that aired on Mon 9/29/08? Did it even make it into the Top 40? Thanks.

  5. Alex, my guess, and its just a guess because we have limited cable data, is that Spongebob has been doing as well as Spongebob always does, but other categories of cable shows have moved past it into the top 40 like the baseball playoffs and the debates and associated news programs. When the playoffs are done, and the election is over, those shows will disappear and the yellow absorbent one will remain. Now with the new challenge from Yoda!

    TesserT, Raising the Bar wasn’t in the top 40 and I have not been around much today to watch the news flow, but if I get more show data from press releases I will add it to the post.

  6. Tesser I am in the midst of a move and not keeping up as normal, but I believe it was the 9/29 episode of RTB that plummeted to around the 2.5 million range. In any case it definitely did not make the top 40

  7. travis

    how did all the baseball playoff game do?

  8. Travis, we don’t get overnight cable ratings and I haven’t seen any press releases today on the baseball games.

  9. TesserT

    Thanks guys! appreciate the update

  10. week

    FX just cancelled The Riches.

  11. Wyatt

    9/29/08Raising the Bar

  12. Wyatt

    More cable ratings (sorry, i don’t have viewers :-( )

    Last Week
    09/29/08 Raising the Bar HH: 1.5/2; A18-49: 0.7/2
    10/05/08 True Blood HH: 1.0/2; A18-49: 1.0/2
    10/05/08 Entourage HH: 1.0/2; A18-49: 0.9/2
    10/05/08 Dexter HH: 0.5/1; A18-49: 0.3/1
    10/05/08 Little Britain USA HH: 0.4/1; A18-49: 0.4/1
    10/05/08 Californication HH: 0.3/0; A18-49: 0.2/1

    Last Monday
    10/06/08 Monday Night Football HH: 7.1/12; A18-49: 4.6/12
    10/06/08 The Hills HH: 2.2/3; A18-49: 0.7/2
    10/06/08 Raising the Bar HH: 1.6/3; A18-49: 1.9/5

    Baseball playoff ratings:
    http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i05c8198f5eab4cda85121f7582eedaad

  13. Thanks Wyatt! Added to the post.

  14. travis

    any idea how the life and times of tim did? i thought that show was terrific.

  15. Wyatt

    The Hills and Raising of the Bar A18-49 is wrong. The Hills got 1.9/5 and Raising of the Bar 0.7/2, sorry.

  16. Wyatt, thanks for the update. Changed!

  17. Wyatt

    Folks, I’ve just got some HBO and Showtime viewers :-)

    - Dexter: 0.786 million viewers
    - Little Britain USA: 0.657 million viewers
    - Californication: 0.442 million viewers
    - The Life & Times of Tim: 0.275 million viewers

  18. Life & Times of Tim is practically non-existent. I’m not surprised. It’s somewhat entertaining, but it’s definitely not laugh out loud funny, and probably doesn’t appeal to much of America.

  19. Johnthemon

    I’ve said this before, but dang. HBO must have a lot of subscribers not watching it. Oh, and if anyone could tell me the approximate of TV households that have cable I’d appreciate it

  20. johnthemon,

    Here’s the latest numbers we have on how many households receive each “cable” network. Although “cable” isn’t exactly correct, since perhaps 1/3 of the homes get them via satellite.

    http://tvbythenumbers.com/2008/05/06/nielsen-cable-network-coverage-estimates/3659

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