Monday Early Ratings: Dancing With The Stars Powers ABC to Win

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October 7th, 2008

Prime-Time Metered Market Monday Ratings:
ABC Dances to Victory; NBC’s Heroes Continues to Lose Steam 

Monday 10/06/08

Note: The following results exclude Houston.

ABC 10.5/16
CBS 7.5/11
NBC 4.6/ 7
Fox 3.7/ 5
CW 1.4/ 2

-Ratings Breakdown: 
ABC danced its way to another Monday overnight victory, with a hefty 40 percent advantage over second-place CBS. Next was NBC, the home of the rapidly deteriorating Heroes, followed by Fox and the CW, which took a hit because it aired a night of repeats. To the readers emailing to ask why the CW was already airing encore telecasts, don’t forget that it kicked-off Monday on Sept. 1. That’s why.

Another two-hour edition of ABC’s Dancing With the Stars stood head and shoulders above the competition, with a whopping 12.7 rating/19 share from 8-10 p.m. Here is the half-hour breakdown:

Dancing With the Stars (ABC)
8:00 p.m. 11.6/18 (#1)
8:30 p.m. 13.0/19 (#1)
9:00 p.m. 13.0/19 (#1)
9:30 p.m. 13.4/19 (#1)

As good as this is – and it is tremendous – Cloris Leachman on Dancing With the Stars is beginning to wear very thin. While I admire her gusto, I also think this is a competition that needs to be treated more seriously. Don’t you? My pick to exit tonight: Rocco DiSpirito.

At 10 p.m. ABC’s soon to conclude Boston Legal was second with a 6.2/10 -- 54 percent below the last half-hour of lead-in Dancing With the Stars. The network is smart to be cutting Boston Legal loose this season.

Second-place CBS opened the evening with sitcoms The Big Bang Theory and How I Met Your Mother each at a 5.9/ 9 in the overnights from 8-9 p.m. Compared to one year earlier (when The Big Bang Theory anchored the night, followed by How I Met Your Mother), that is an increase of 13 percent and 11 percent, respectively. Although veteran Two and a Half Men remained healthy at a second-place 9.2/13 at 9 p.m., week three of lead-out Worst Week dipped to a 5.8/ 8 (#2) at 9:30 p.m. -- 17 percent below year-ago occupant Rules of Engagement. Tick, tock…the cancellation clock is ticking.

CSI: Miami capped off the evening for CBS with a still dominant 9.1/15 at 10 p.m. -- 57 percent above lead-in Worst Week.

Third-place NBC is finding Monday a challenge this season. Chuck opened the evening at a depressed (and third-place) 4.3/ 6 in the overnights at 8 p.m. -- 12 percent below one year earlier. While I recognize that the strength of lead-out Heroes falls within the young adult demos, a third-place 5.4/ 8 in the overnights at 9 p.m. is 28 percent below the 7.5/11 on Oct. 8, 2007 (and that was already down from one year earlier). Is the show really that bad this season? The second (and final) Monday 10 p.m. airing of Life sunk to a last-place 4.0/ 6 at 10 p.m. Next week, look for the premiere of NBC drama My Own Worst Enemy at 10 p.m. Good luck, Christian Slater!

Fox remained on the downside care of Terminator: The Sarah Connor Chronicles (#4: 3.7/ 6) and Prison Break (#4: 3.8/ 6), which decreased year-to-year by an average of 12 percent from then occupants Prison Break and K-Ville. And The CW closed the night with repeats of Gossip Girl (#5: 1.6/ 2) and Privileged (#5: 1.3/ 2), which would be a better option on Sunday than the Media Rights Capital mumbo-jumbo.

Metered Market Overnight Ratings:  This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation’s largest markets.  In each market a sample of homes is selected to represent that individual market.  Often, networks or syndicators provide metered market information as an early indicator of a program’s performance.  In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households.  Preliminary metered market data are available as early as 8:00AM (ET).  Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).  

Source and for the rest: Programming Insider.
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