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Cable News Ratings for Wednesday, October 8

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October 9th, 2008

Live + Same Day Cable News Daily Ratings for October 8, 2008

P2+ Total Day
FNC – 1,654,000 viewers
CNN –1,097,000 viewers
MSNBC –771,000 viewers
CNBC – 416,000 viewers
HLN – 321,000 viewers

P2+ Prime Time
FNC – 4,140,000 viewers
CNN –2,267,000 viewers
MSNBC--1,796,000 viewers
CNBC –213,000 viewers
HLN – 778,000 viewers

25-54 Total Day
FNC – 444,000 viewers
CNN –413,000 viewers
MSNBC – 283,000 viewers
CNBC –140,000 viewers
HLN- 139,000 viewers

25-54 Prime Time
FNC –1,055,000 viewers
CNN –881,000 viewers
MSNBC –634,000 viewers
CNBC –94,000 viewers
HLN – 309,000 viewers

35-64 Total Day
FNC –768,000 viewers
CNN – 571,000 viewers
MSNBC – 396,000 viewers
CNBC – 222,000 viewers
HLN – 187,000 viewers

35-64 Prime Time
FNC – 1,804,000 viewers
CNN – 1,222,000 viewers
MSNBC –916,000 viewers
CNBC –111,000 viewers
HLN --429,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,277,000 viewers (426,000) (765,000)
American Morning-810,000 viewers (350,000) (488,000)
Morning Joe- 588,000 viewers (249,000) (322,000)
Squawk Box- 388,000 viewers (165,000) (263,000)
Morning Express w/ Meade- 262,000 viewers (128,000) (180,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,323,000 viewers (489,000) (971,000)
Situation Room- 1,139,000 viewers (398,000) (600,000)
Race/White House w/d Gregory- 929,000 viewers (285,000) (448,000)
Mad Money–463,000 viewers (160,000) (220,000)
Prime News-201,000 viewers (96,000) (77,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,444,000 viewers (611,000) (1,084,000)
Lou Dobbs–1,286,000 viewers (435,000) (754,000)
Hardball w/Chris Matthews—1,236,000 viewers (396,000) (521,000)
**Is Your Money Safe (7PM-9PM)—384,000 viewers (164,000) (210,000)
Glenn Beck – 490,000 viewers (206,000) (285,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor--4,303,000 viewers (1,061,000) (1,863,000)
Election Center—1,514,000 viewers (643,000) (903,000)
Countdown w/Keith Olbermann– 2,076,000 viewers (711,000) (1,033,000)
Nancy Grace –1,220,000 viewers (432,000) (632,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes--4,392,000 viewers (1,148,000) (1,894,000)
Larry King Live--2,758,000 viewers (1,029,000) (1,424,000)
Rachel Maddow--2,010,000 viewers (696,000) (982,000)
On the Money—230,000 viewers (106,000) (123,000)
Glenn Beck- 566,000 viewers (234,000) (319,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —3,724,000 viewers (957,000) (1,654,000)
Anderson Cooper 360--2,522,000 viewers (971,000) (1,338,000)
Countdown w/Keith Olbermann—1,301,000 viewers (495,000) (732,000)
Big Idea w/ Donny Deutsch—a scratch w/93,000 viewers (a scratch w/43,000) (a scratch w/34,000)
Nancy Grace –597,000 viewers (278,000) (364,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor—1,805,000 viewers (607,000) (957,000)
Anderson Cooper 360—1,397,000 viewers (538,000) (688,000)
Rachel Maddow Show–998,000 viewers (385,000) (530,000)
Mad Money—149,000 viewers (60,000) (90,000)
Showbiz Tonight– 351,000 viewers (181,000) (178,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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