CBS spins Sunday morning ratings via press release:
For the Oct. 5 broadcast, CBS NEWS SUNDAY MORNING was up +3% in households (3.4/10 from 3.3/11), +8% in viewers (4.76 from 4.42m) and +15% in adults 25-54 (1.5/09 from 1.3/09) compared to the same week last year, making it the top Sunday morning news program in each category.
Through the second week of the new television season, SUNDAY MORNING is up +3% in viewers (4.66m from 4.51m), +7% in adults 25-54 (1.5/08 from 1.4/08) and even in households (3.3/10) compared to last year.
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.