'DAYS OF OUR LIVES' MATCHES AN 18-WEEK HIGH

FOR THE WEEK OF SEPT. 29-OCT. 3, 'DAYS' IS UP 18 PERCENT VERSUS ITS WOMEN 18-49 RATING FOR THE SAME WEEK LAST YEAR

BURBANK, Calif. – October 9, 2008 – NBC's "Days Of Our Lives" has matched its highest women 18-49 rating in 18 weeks, lifting the daytime drama 18 percent above its rating for the same week last year. 

For the week of September 29-October 3, "Days Of Our Lives" (1.3 rating, 8 share among women 18-49, 1.0/6 among women 18-34) ranked #4 among network daytime programs in the women 18-49 category and tied for #3 in the women 18-34 demo. 

"Days Of Our Lives" equaled its highest women 18-49 rating since the week of May 26-30 and earned its highest women 18-34 rating since the week of August 11-15. The 1.3 rating among women 18-49 is an 18 percent increase on "Days'" year-ago rating of a 1.1. 

Season to date, "Days Of Our Lives" is tied for #4 among daytime programs in the women 18-49 race and ranks #4 outright among women 18-34 

Ratings reflect "live plus same day" data unless otherwise noted. 

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.