For the Fifth Week Running, ABC is Daytime's No. 1 Network in Women 18-49

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

October 9th, 2008

ABC spins Daytime ratings via press release:

 

Daytime's No. 1 Program for the Second Straight Week, "The View" Delivers its Best Ratings in More Than One Year in Women 18-34

In Women 18-49, This Week Qualifies as "The View's" Most-Watched Week in Six Months in the Key Demo

For the Fifth Consecutive Week, "The View" and "General Hospital" Rank Among Daytime's Top 5 Programs in Total Viewers, with Both Top 3 Players for the Third Straight Week in Women 18-34 and Women 18-49

In Women 18-34 and Women 18-49, ABC Owns 3 of Daytime's Top 5 Programs with "General Hospital," "The View" and "One Life To Live"

With its Streak as a Top 5 Player in Daytime Extending to 25 Weeks, "One Life To Live" Surpasses CBS' "As The World Turns" at 2 O'clock by 34% in Women 18-34 and by 10% in Women 18-49 

In the 3 O'Clock Hour, "General Hospital" More Than Doubles CBS' "Guiding Light" in Women 18-34, With the Margin of Victory 72% in Women 18-49 and 37% in Total Viewers 

ABC Daytime 
* For the fifth successive week, ABC ranked as Daytime's No. 1 network in Women 18-49 (1.3 rating - tied), surpassing third-place CBS by 8% (1.2 rating).  Based on deliveries, ABC (866,000) edged out NBC (831,000) as the most-watched network in Daytime by 4%. 

* Daytime's No. 1 program for the second straight week in Women 18-34 (385,000), "The View" posts its best deliveries in more than one year, or 53 weeks - - since week of 9/24/07.  In Women 18-49 (911,000), this week was "The View's" most-watched week in six months, or 25 weeks - - since week of 4/7/08. 

* For the fifth week running, "The View" (No. 3 - 3.89 million) and "General Hospital" (No. 5 - 2.95 million) positioned among Daytime's Top 5 programs in Total Viewers.  In Key Women, for the second week in a row, both shows tied for No. 1 in Women 18-34 and ranked among the Top 3 in Women 18-49. 
* In Women 18-34, for the second straight week "The View" (385,000/1.1 rating) and "General Hospital" (357,000/1.1 rating) tied as the week's No. 1 program in Daytime in the key target.  With "One Life To Live" (No. 5T - 255,000/0.8 rating) rounding out the Top 5, ABC was home to 3 of the week's Top 5 programs for the second successive week. 

* In Women 18-49, ABC was home to 3 of Daytime's Top 5 programs with "General Hospital" (No. 2 - 1.02 million/1.5 rating), "The View" (No. 3 - 911,000/1.4 rating) and "One Life To Live" (No. 5T - 800,000/1.2 rating). 

* Ranking among Daytime's Top 5 programs for 25 straight weeks, "One Life to Live" defeated CBS' "As The World Turns" at 2 o'clock by 34% in Women 18-34 (255,000 vs. 191,000) and by 10% in Women 18-49 (800,000 vs. 730,000). 

* At 3 o'clock, "General Hospital" more than doubled CBS' "Guiding Light" in Women 18-34 (122%; 357,000 vs. 161,000), and topped the time period competitor by 72% in Women 18-49 (1.02 million vs. 592,000) and by 37% in Total Viewers (2.95 million vs. 2.15 million). 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 29, 2008: 

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)

                No. 1 CBS    3.51 million        No. 1 ABC    1.3/866,000

                No. 2 ABC    2.93 million        No. 1 NBC    1.3/831,000

                No. 3 NBC    2.51 million        No. 3 CBS    1.2/777,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating): 

Program                    Net                 Rtg/000s

The Young & The Restless   CBS              1.7/1.10 million

General Hospital           ABC              1.5/1.02 million

The View                   ABC              1.4/911,000

Days Of Our Lives          NBC              1.3/831,000

Bold and the Beautiful     CBS              1.2/817,000

One Life to Live           ABC              1.2/800,000

Source: NTI, Live + Same Day, Current Week of 9/29/08.   All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

 

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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