ABC spins Daytime ratings via press release:
| Daytime's No. 1 Program for the Second Straight Week, "The View" Delivers its Best Ratings in More Than One Year in Women 18-34
In Women 18-49, This Week Qualifies as "The View's" Most-Watched Week in Six Months in the Key Demo For the Fifth Consecutive Week, "The View" and "General Hospital" Rank Among Daytime's Top 5 Programs in Total Viewers, with Both Top 3 Players for the Third Straight Week in Women 18-34 and Women 18-49 In Women 18-34 and Women 18-49, ABC Owns 3 of Daytime's Top 5 Programs with "General Hospital," "The View" and "One Life To Live" With its Streak as a Top 5 Player in Daytime Extending to 25 Weeks, "One Life To Live" Surpasses CBS' "As The World Turns" at 2 O'clock by 34% in Women 18-34 and by 10% in Women 18-49 In the 3 O'Clock Hour, "General Hospital" More Than Doubles CBS' "Guiding Light" in Women 18-34, With the Margin of Victory 72% in Women 18-49 and 37% in Total Viewers |
| ABC Daytime * For the fifth successive week, ABC ranked as Daytime's No. 1 network in Women 18-49 (1.3 rating - tied), surpassing third-place CBS by 8% (1.2 rating). Based on deliveries, ABC (866,000) edged out NBC (831,000) as the most-watched network in Daytime by 4%. * Daytime's No. 1 program for the second straight week in Women 18-34 (385,000), "The View" posts its best deliveries in more than one year, or 53 weeks - - since week of 9/24/07. In Women 18-49 (911,000), this week was "The View's" most-watched week in six months, or 25 weeks - - since week of 4/7/08. * For the fifth week running, "The View" (No. 3 - 3.89 million) and "General Hospital" (No. 5 - 2.95 million) positioned among Daytime's Top 5 programs in Total Viewers. In Key Women, for the second week in a row, both shows tied for No. 1 in Women 18-34 and ranked among the Top 3 in Women 18-49. * In Women 18-49, ABC was home to 3 of Daytime's Top 5 programs with "General Hospital" (No. 2 - 1.02 million/1.5 rating), "The View" (No. 3 - 911,000/1.4 rating) and "One Life To Live" (No. 5T - 800,000/1.2 rating). * Ranking among Daytime's Top 5 programs for 25 straight weeks, "One Life To Live" defeated CBS' "As The World Turns" at 2 o'clock by 34% in Women 18-34 (255,000 vs. 191,000) and by 10% in Women 18-49 (800,000 vs. 730,000). * At 3 o'clock, "General Hospital" more than doubled CBS' "Guiding Light" in Women 18-34 (122%; 357,000 vs. 161,000), and topped the time period competitor by 72% in Women 18-49 (1.02 million vs. 592,000) and by 37% in Total Viewers (2.95 million vs. 2.15 million). Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 29, 2008: Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.51 million No. 1 ABC 1.3/866,000 No. 2 ABC 2.93 million No. 1 NBC 1.3/831,000 No. 3 NBC 2.51 million No. 3 CBS 1.2/777,000 Top 5 Daytime Programs in Women 18-49 (rank based on rating): Program Net Rtg/000s The Young & The Restless CBS 1.7/1.10 million General Hospital ABC 1.5/1.02 million The View ABC 1.4/911,000 Days Of Our Lives NBC 1.3/831,000 Bold and the Beautiful CBS 1.2/817,000 One Life to Live ABC 1.2/800,000 Source: NTI, Live + Same Day, Current Week of 9/29/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.) |
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
