NBC touts Meet the Press ratings via press release:
TOPS CBS AND ABC BY MORE THAN 1 MILLION AND FOX BY NEARLY 3 MILLION VIEWERS
"MTP" Is The Only Sunday Public Affairs Program to Post Week-To-Week Increases in Total Viewers, Homes, and Key Demos
Broadcast Posts Double-Digit Growth Across the Board Vs. The Same Week Last Season
NEW YORK – October 9, 2008 – According to Nielsen Media Research data, "Meet the Press" was the most-watched Sunday morning public affairs program, winning the week ending October 5 in all categories. "Meet the Press" was No. 1, averaging 4.256 million total viewers, +31 percent more (+1.015 million) than second place CBS "Face the Nation's" 3.241 million, a +33 percent (+1.063 million) lead over ABC "This Week's" 3.193 million and a +180 percent advantage (+2.738 million) over FOX News Sunday's 1.518 million. "Meet the Press" has now placed first in total viewers for 367 of the past 369 weeks (when everyone is at full coverage). On cable, CNN's "Late Edition" averaged 995,000 viewers and the rebroadcasts of "Meet the Press" on MSNBC delivered an additional 825,000 viewers.
In homes, the NBC program was top rated, posting a 3.1 rating and 9 share. CBS was second with a 2.4 rating and 7 share, ABC placed third with a 2.3 rating and 6 share and FOX finished last with a 1.1 rating and 3 share. "Meet the Press" has now placed first in households for 104 straight weeks and 464 of the past 465 weeks (when everyone is at full coverage).
Among the key demo of adults 25-54, the NBC Sunday morning show again placed first with a 1.3 rating. CBS was second with a 1.0 rating, ABC was third with a 0.9 rating and FOX was last with a 0.5 rating. In rating A25-54, "Meet the Press" topped CBS by +30% (+3 tenths), ABC by +44% (+4 tenths) and FOX by +160% (+8 tenths).
Compared to last week, "Meet the Press" was up in total viewers (+21%), homes (+24%), rating W/M/A18-49 (+50%/+25%/+29%) and rating W/M/A25-54 (+75%/+30%/+44%). The NBC broadcast was the only Sunday public affairs program to post week-to-week increases in total viewers, homes, and key demos.
Versus the same week last season, "Meet the Press" posted double-digit across the board growth in total viewers (+37%), homes (+29%), rating W/M/A18-49 (+29%/+43%/+29%) and rating W/M/A25-54 (+56%/+44%/+44%).
Last week's guests were Democratic strategist Paul Begala and Republican strategist and NBC News political analyst Mike Murphy. The roundtable included David Gregory of NBC News, Gwen Ifill of PBS's Washington Week and moderator of the Biden-Palin Vice Presidential debate, Peggy Noonan of the Wall Street Journal, NBC News Political Director Chuck Todd, and David Yepsen, political columnist for The Des Moines Register.
Please note: Due to Nielsen related issues on Sunday, no local data for Washington, D.C. is available.
On its digital platforms, "Meet the Press" continued its strong performance during the week ending October 4 with over 512,000 online streams and more than 188,000 downloads. The "Meet the Press" video podcast (available at www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes.
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.