NBCU touts its cable properties via press release:
NEW YORK – October 9, 2008 – In recently released Nielsen IAG data, NBC Universal's Cable Entertainment Networks have outperformed the market in terms of program engagement, with 16 of the top 30 most engaging cable entertainment programs on television. The announcement was made today by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.
"We're excited about the results of the IAG research and believe it's important to stand out in the marketplace," said Gaspin. "This gives us another indicator which emphasizes the quality of our programming."
Together, three of NBC Universal's cable networks – USA, BRAVO and SCI FI –had five shows in the top ten and nine of the top 20 positions. The rankings include the top 30 shows among all of the cable networks that Nielsen IAG measures (note, Nielsen IAG does not measure Oxygen).
"This data highlights the power of NBC Universal's cable networks, as well as the power of each distinctive brand, and further demonstrates our ability to help drive value for our advertising partners," added Steve Mandala, Executive Vice President Cable Entertainment Ad Sales, NBC Universal.
A list of the NBC Universal Cable Entertainment programs with high engagement follows in order from Nielsen IAG:
3. "Real Housewives of Orange County" – Bravo
4. "Date My Ex: Jo & Slade" – Bravo
4. "In Plain Sight" – USA
10. "Flipping Out" – Bravo
10. "Million Dollar Listing" – Bravo
15. "Real Housewives of New York City" – Bravo
15. "Burn Notice" – USA
15. "Psych" – USA
15. "Stargate Atlantis" – SCI FI
22. "Doctor Who" – SCI FI
22. "Monk" – USA
26. "Tabatha's Salon Takeover" – Bravo
26. "Eureka" – SCI FI
26. "The Sarah Jane Adventures" –SCI FI
30. "Battlestar Galactica" – SCI FI
30. "Work Out" – Bravo
Nielsen IAG conducts research with television viewers to measure the effectiveness of advertising and product placements, as well as viewer engagement across all broadcast and major cable networks. The data that is collected falls into three categories: performance metrics that assess how well a creative execution performed against actual viewers; 50 attribute measurements that deliver a detailed creative and media profile of the ad, product placement or sponsorship; and demographic profile information. These categories offer true insight into the effectiveness of advertising, enabling advertisers to maximize the return of their ad spending and helping television networks demonstrate the value of their on-air inventory.
Source: IAG Program Engagement data, Primetime, Regular, Non-Sports Programming, Cable Only, Premiere Episodes, A18-49. Period covered: 9/24/07 to 9/14/08.
IAG Definitions: Program Engagement: Measures a media platform's ability to deliver an attentive audience to advertiser's commercials.