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TBS' MLB playoffs see ratings slump

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October 9th, 2008

Woe for baseball playoff ratings, reports Variety:

With six of Major League Baseball's eight postseason teams hailing from major media markets, this year's playoffs held out the hope of a ratings bonanza. Thus far, however, the results have been largely a letdown.TBS, the sole broadcaster of the four Division Series, averaged a tepid 4.2 million total viewers over the 15 MLDS games, down 22% vs. last year's 5.4 million across 12 games.

[...]

Moreover, Goren added, these days the Yankees are not the only franchise with a coast-to-coast profile. "Five or six years ago, before the Red Sox had their run, if the Yankees got eliminated, you thought, Oh boy, we're in trouble." But with teams such as Boston and the Cubs having accumulated national profiles, he said, "The sport is so much healthier today."

[...]

On a more promising note: With the Philadelphia PhilliesBoston Red Sox and Tampa Bay Rays in this year's league showdowns in addition to the Dodgers, this year is the first since 1999 that four top-13 markets comprise MLB's final quartet.

[...]

With the hapless Cubs now out of it, a Bosox-Dodgers Series is now perceived as the dream World Series matchup.

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