"THE EARLY SHOW" CONTINUES TO CUT THE GAP WITH "GOOD MORNING AMERICA" DURING THE WEEK OF SEPT. 29

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

October 9th, 2008

CBS spins the morning show results via press release:

 

For the week of Sept. 29, THE EARLY SHOW (2.1/8, 2.71m) posted increases: up +5% in households, up +7% in viewers, and up +11% in adults 25-54, compared to the same week last year.  THE EARLY SHOW cut the gap with "GMA" by 715,000 viewers, compared to the same period last year.  The CBS broadcast also narrowed the gap with "GMA" by 35% in households, 38% in adults 25-54, 25% in women 25-54 and 22% among women 18-49, compared to last year. 

FOR THE WEEK OF SEPT. 29:

 

                        Households '08              Households '07             Change

CBS                 2.1/8                                        2.0/7                                        +5%

NBC                            3.9/14                                       4.0/15                                       -3%

ABC                            3.2/12                                       3.7/14                                       -14%

 

Total Viewers '08          Total Viewers '07                     Change

CBS                 2,712,000                   2,528,000                   +7%

NBC                            5,017,000                      5,188,000                      -3%

ABC                            4,313,000                      4,844,000                      -11%

                       

                        Adults 25-54 '08            Adults 25-54 '07            Change

CBS                             1.0/7                                        0.9/7                                        +11%

NBC                            1.8/13                           2.0/15                                       -10%

ABC                            1.5/11                                       1.7/13                                       -12%

 

                        Women 25-54 '08          Women 25-54 '07          Change

CBS                             1.2/7                           1.2/7                               n.c.

NBC                            2.4/15                                       2.7/17                           -11%

ABC                            2.1/13                                       2.4/15                                       -13%

 

            Women 18-49 '08          Women 18-49 '07          Change

CBS                             0.9/6                           0.9/7                                        n.c.

NBC                            2.0/14                                       2.1/15                                       -5%

ABC                            1.6/11                                       1.8/13                                       -11%

 

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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