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Ratings Wednesday: Criminal Minds, CSI:NY Power CBS Sweep, ABC Fades

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October 9th, 2008

Scoreboard CBS FOX ABC NBC Uni CW
Total Viewers (million) 13.094 7.405 6.251 6.020 4.215 2.871
Rating/Share: Adults 18-49 3.6/10 2.5/7 2.2/6 2.3/6 1.7/5 1.3/4
Rating/Share: Adults 18-34 2.2/6 2.1/6 2.1/6 1.8/6 1.8/5 1.7/5

CBS swept the audience title along with both adult viewing demographics Wednesday night on the strength of Criminal Minds and CSI:NY. Fox was second down the line (tied with ABC in adults 18-34) as Bones continued to grow all its audience groups. And ABC's Wednesday night line up drifted lower, looking even weaker than its premiere last week.

Bones audience grew 5% from last week and its adult demo ratings did similarly as it increased its margins of victory in all categories and buried the competition from 8-9. Knight Rider fell about 10% from last week. New Adventures of Old Christine increased its audience and gained a tenth in the 18-49 demo, but its 18-34 demo was still startlingly weak. Prognosis: Negative. Pushing Daisies got pushed down even further from its premiere losing 12% of its audience, but maintaining its 18-49 demo at what is a dismal level. America's Next Top Model took only a tiny audience hit, maintained its 18-49 demo, and grew its 18-34 demo a tick.

Gary Unmarried grew its audience and added a tenth to its 18-49 demo. It may have a better chance of survival than Christine, but I wouldn't make long term plans for either.

Starting at 9pm it was all CBS as Criminal Minds began the rout growing its audience to 15.896 million and increasing its 18-49 demo by a big 0.5 rating points. Under the onslaught Private Practice faded, losing 800,000 viewers and a disheartening 0.8 18-49 rating points, but still nipped Criminal Minds for the 18-34 demo in the hour. Til Death drifted a bit lower from last week, further into the "why do they keep that show around" range.

CSI:NY continued the CBS steamroller at 10pm gaining over a million viewers from last week and boosting its demo ratings by a tenth each. Dirty Sexy Money lost over a million viewers and a quarter of its 18-49 demo to complete the humbling night for ABC. Lipstick Jungle fell about a half million viewers but held its 18-49 demo steady in what is still "see ya" territory.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 FOX Bones 10.340 3.3/10 2.9/9
  CBS New Advs of Old Christine 7.638 2.1/7 1.1/4
  NBC Knight Rider 6.732 2.2/7 1.8/6
  ABC Pushing Daisies 5.551 2.0/6 1.8/6
  UNI Cuidado on el Angel 4.320 1.7/5 1.9/6
  CW America's Next Top Model 3.879 1.8/5 2.2/7
           
8:30 CBS Gary Unmarried 7.426 2.3/6 1.3/4
           
9:00 CBS Criminal Minds 15.896 4.3/11 2.4/7
  ABC Private Practice 7.257 2.5/6 2.5/7
  NBC Biggest Loser: Families 6.563 2.7/7 2.2/6
  UNI Fuego en la Sangre 4.977 2.0/5 2.2/6
  FOX Til Death 4.970 1.8/5 1.4/4
  CW 90210 (repeat) 1.863 0.9/2 1.1/3
           
9:30 FOX Til Death 3.972 1.4/4 1.2/3
           
10:00 CBS CSI:NY 15.855 4.3/12 2.9/8
  ABC Dirty Sexy Money 5.946 2.0/5 1.9/5
  NBC Lipstick Jungle 4.765 1.9/5 1.6/5
  UNI Don Francisco Presenta 3.349 1.4/4 1.3/4

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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