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UPDATED Thursday: CSI Opens Large, Life on Mars & Eleventh Hour Battle

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October 10th, 2008

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 15.960 11.54 8.80 6.54 4.496 3.61
rating/Share: Adults 18-49 4.9/13 4.0/10 3.9/10 2.1/5 1.9/5 1.5/4
Rating/Share: Adults 18-34 3.1/9 3.5/10 3.9/11 1.6/5 2.1/6 1.4/4

Now updated with all our usual data.

CSI opened its season with a larger audience than the comparable date last year last year's premiere and pushed CBS to the overall viewership and demo adults 18-49 win for the night. Grey's Anatomy faded noticeably from its premiere, but helped ABC take second for viewers and 18-49 adults for the night.

Survivor: Gabon beat down the competition from 8-9 winning easily, but did slip 0.1 in the 18-49 demo from last week. Ugly Betty was just about even with last week, while My Name is Earl kept its audience steady, but lost 0.2 ratings points in the 18-49 demo.

Kath & Kim did much better than I expected (and better than Earl) in its premiere, beating everything but Survivor in the demo for its half hour.

CSI premiere topped its 2007-8 premiere and pushed Grey's Anatomy down at 9pm. Interesting to see if Grey's can stabilize at that level. The Office held its audience from 9/25, but slipped 0.3 rating points in the 18-49 demo.

Life on Mars and Eleventh Hour premiered to nearly identical numbers at 10pm. The horse race of the new shows was closer than I would have thought, it will be interesting to watch it develop. While it came in behind the premieres, ER won the 18-49 demo for the hour, and bettered its 9/25 audience by 1.4 million and its 18-49 demo by 0.7 rating points, quite an improvement.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 CBS Survivor: Gabon 13.306 4.4/12 2.5/8
  ABC Ugly Betty 8.484 2.6/7 2.4/8
  NBC My Name is Earl 7.095 2.7/8 2.3/8
  FOX MLB Playoff pregame/game 5.910 1.8/5 1.5/5
  UNI Cuidado con el Angel 4.635 1.9/5 2.1/7
  CW Smallville 4.079 1.6/4 1.5/5
           
8:30 NBC Kath & Kim (premiere) 7.459 3.2/9 3.2/10
  FOX MLB Playoff: Dodgers/Phillies 6.562 2.0/6 1.7/5
           
9:00 CBS CSI (premiere) 22.985 7.0/17 4.5/12
  ABC Grey's Anatomy 14.541 5.6/13 5.4/14
  NBC The Office 8.998 4.6/11 5.6/15
  FOX MLB Playoff: Dodgers/Phillies 6.468 2.0/5 1.7/4
  UNI Fuego en la Sangre 5.484 2.3/5 2.5/7
  CW Supernatural 3.138 1.4/3 1.4/3
           
9:30 NBC Saturday Night Live Special 10.587 5.0/12 5.3/14
           
10:00 ABC Life on Mars (premiere) 11.601 3.8/10 2.7/8
  CBS Eleventh Hour (premiere) 11.588 3.4/9 2.3/7
  NBC ER 9.346 4.0/10 3.3/10
  UNI La Rosa de Guadalupe 3.369 1.4/4 1.5/4

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30 Minute breakdowns for the new 10pm shows:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
10:00 ABC Life on Mars (premiere) 12.272 4.1/10 2.9/8
10:30 ABC Life on Mars (premiere) 10.929 3.5/10 2.4/7
           
10:00 CBS Eleventh Hour (premiere) 12.547 3.7/9 2.4/7
10:30 CBS Eleventh Hour (premiere) 10.628 3.0/8 2.1/6

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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