ABC spins Thursday night ratings via press release:
|Growing Week to Week in Viewers and Young Adults, "Ugly Betty" Takes Second At 8pm in Viewers and Wins the Hour for the 3rd Straight Week in Women 18-34
ABC's "'s " Tops the Season Opener of "C.S.I" in Adults 18-34 And Stand as the Thursday's No. 1 Television Program in Women 18-34
ABC's "Life on Mars" Opens as TV's No. 1 New Drama Debut This Season In Adults 18-49, Qualifying as the Highest-Rated Fall Drama Opener in 1 Year
|Thursday Night (8:00-11:00 p.m.)
Against the premiere of CBS' Thursday dramas, ABC earned second place in Total Viewers (11.5 million) and across all key Adult demos: AD18-34 (3.4/10), AD18-49 (4.0/10) and AD25-54 (4.6/11). ABC posted a dominant first place on the evening in Women 18-34, besting its nearest competition by 26% (4.9/14 vs. 3.9/11 - NBC).
"Ugly Betty" (8:00-9:00 p.m.)
* "Life on Mars" stands as TV's No. 1 drama debut of the season in Adults 18-49, and the highest-rated Fall drama opener in 1 year - since 10/3/07.
* "Life on Mars" improved the time period for ABC over the same night last year (w/"Big Shots") by 3.1 million viewers (11.6 million vs. 8.5 million), by 6% in Adults 18-49 (3.8/10 vs. 3.6/10) and by 17% in Adults 25-54 (4.8/12 vs. 4.1/11).
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/9/08.