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TV Ratings: Ghost Whisperer Loudest on a Quiet Friday

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October 11th, 2008

Scoreboard CBS ABC NBC FOX CW
Total Viewers (million) 7.73 5.45 5.13 4.94 1.69
Rating/Share: Adults 18-49 2.2/7 1.8/6 1.3/4 1.4/4 0.7/2

CBS' three scripted shows carried the night for the network, but only Ghost Whisperer made any real noise. CBS averaged 7.73 million viewers and a 2.2 demo adults 18-49 rating, followed in both cases by ABC with 5.45 million and a 1.8 demo adults 18-49 rating.

Ghost Whisperer increased last week's audience by 100,000+ and its demo rating by a tenth while humbling the rest of the competion at 8pm in both viewers and the demo. Smarter Than A Fifth Grader upped its demo rating by a tenth too, and Wife Swap increased it audience by about 500,000 and its demo rating by two tenths. Even struggling America's Toughest Jobs posted audience and demo increases. Not Everybody Hates Chris though, it lost 16% of its audience and a tenth in the demo. I think the CW put their two comedies on Friday night to die. It's working! Although, The Game held steady from last week.

Deal or No Deal added about 300,000 viewers, but held steady in the demo. The Ex List lost over a million viewers from its premiere, but only a tick in the demo winning the hour for adults 18-49 (Disgruntled Moonlight fans, we await your tenuous cause and effect comments!). Supernanny was up 800,000 viewers and 0.3 demo points. Don't Forget the Lyrics added almost 500,000 viewers, but was flat in the demo.

Numb3rs was down just a bit from last week, and 20/20 was up just a bit. Enough for the two to tie in the demo at 10pm, while Numb3rs had a million more viewers. Life is showing very little of it, dropping 500,000 viewers and 0.3 demo ratings points. Friday 18-49 wasteland or not, it's doomed.

Looking for Friday Night Smackdown ratings? We no longer get them with our overnight data, but you can see the latest weekly ratings here.

Full details:

 


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share
8:00 CBS Ghost Whisperer 9.45 2.6/9
  FOX Are You Smarter Than A Fifth Grader? 5.79 1.4/5
  ABC Wife Swap 4.28 1.5/5
  NBC America's Toughest Jobs 3.95 1.2/4
  CW Everybody Hates Chris 1.76 0.7/3
         
8:30 CW The Game 1.90 0.8/3
         
9:00 NBC Deal or No Deal 6.52 1.5/5
  CBS The Ex List 5.71 1.9/6
  ABC Supernanny 5.02 1.8/6
  FOX Don’t Forget the Lyrics 4.87 1.4/5
  CW America's Top Model (repeat) 1.42 0.6/2
         
10:00 CBS Numb3rs 8.03 2.2/7
  ABC 20/20 7.03 2.2/7
  NBC Life 4.92 1.4/4

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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