TV Ratings: Ghost Whisperer Loudest on a Quiet Friday

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October 11th, 2008

Total Viewers (million) 7.73 5.45 5.13 4.94 1.69
Rating/Share: Adults 18-49 2.2/7 1.8/6 1.3/4 1.4/4 0.7/2

CBS' three scripted shows carried the night for the network, but only Ghost Whisperer made any real noise. CBS averaged 7.73 million viewers and a 2.2 demo adults 18-49 rating, followed in both cases by ABC with 5.45 million and a 1.8 demo adults 18-49 rating.

Ghost Whisperer increased last week's audience by 100,000+ and its demo rating by a tenth while humbling the rest of the competion at 8pm in both viewers and the demo. Smarter Than A Fifth Grader upped its demo rating by a tenth too, and Wife Swap increased it audience by about 500,000 and its demo rating by two tenths. Even struggling America's Toughest Jobs posted audience and demo increases. Not Everybody Hates Chris though, it lost 16% of its audience and a tenth in the demo. I think the CW put their two comedies on Friday night to die. It's working! Although, The Game held steady from last week.

Deal or No Deal added about 300,000 viewers, but held steady in the demo. The Ex List lost over a million viewers from its premiere, but only a tick in the demo winning the hour for adults 18-49 (Disgruntled Moonlight fans, we await your tenuous cause and effect comments!). Supernanny was up 800,000 viewers and 0.3 demo points. Don't Forget the Lyrics added almost 500,000 viewers, but was flat in the demo.

Numb3rs was down just a bit from last week, and 20/20 was up just a bit. Enough for the two to tie in the demo at 10pm, while Numb3rs had a million more viewers. Life is showing very little of it, dropping 500,000 viewers and 0.3 demo ratings points. Friday 18-49 wasteland or not, it's doomed.

Looking for Friday Night Smackdown ratings? We no longer get them with our overnight data, but you can see the latest weekly ratings here.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share
8:00 CBS Ghost Whisperer 9.45 2.6/9
  FOX Are You Smarter Than A Fifth Grader? 5.79 1.4/5
  ABC Wife Swap 4.28 1.5/5
  NBC America's Toughest Jobs 3.95 1.2/4
  CW Everybody Hates Chris 1.76 0.7/3
8:30 CW The Game 1.90 0.8/3
9:00 NBC Deal or No Deal 6.52 1.5/5
  CBS The Ex List 5.71 1.9/6
  ABC Supernanny 5.02 1.8/6
  FOX Don’t Forget the Lyrics 4.87 1.4/5
  CW America's Top Model (repeat) 1.42 0.6/2
10:00 CBS Numb3rs 8.03 2.2/7
  ABC 20/20 7.03 2.2/7
  NBC Life 4.92 1.4/4


Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


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