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TV Ratings Saturday: Florida Gators, CBS College Football Win

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October 12th, 2008

Scoreboard CBS ABC FOX NBC
Total Viewers (million) 6.24 5.71 5.22 3.15
Rating/Share: Adults 18-49 2.1/7 1.7/5 1.8/6 0.9/3

With a Florida vs. LSU SEC College Football matchup, CBS claimed the viewership and adults 18-49 demo wins for Saturday Night averaging 6.24 million viewers and a 2.1 demo rating. ABC's NASCAR Sprint Cup from Concord, North Carolina boosted it to the second spot in viewers with 5.71, but it was the Fox crime reality duo of COPS and America's Most Wanted taking the silver for the 18-49 demo with a 1.8 rating.

That Florida beat down of LSU was no USC/Ohio State, but it was a lot better than Georgia/Arizona State. With Saturday Night College Football, the teams are everything. COPS and America's Most Wanted were flat to down just a tick or two from last week, but that was enough for NCAA football to get by them. NBC's Macy's Passport Celebrity Walk was embarrassing with but 2.1 million viewers and a 0.6 demo rating, and its reruns did what reruns do.

Full details:

 


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share
8:00 CBS NCAA Football (LSU/Florida) (8-11p) 6.24 2.1/7
  ABC NASCAR Sprint Cup: Concord (8-11p) 5.71 1.7/5
  FOX COPS (1 new, 1 repeat) 4.98 1.6/6
  NBC Macy's Passport Celebrity Walk 2.10 0.6/2
         
9:00 FOX America's Most Wanted 5.46 1.9/6
  NBC Knight Rider (repeat) 2.74 0.8/3
         
10:00 NBC Law & Order: SVU (repeat) 4.62 1.2/4

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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