CBS's STRONG PREMIERES JUST GOT STRONGER

Categories: Network TV Press Releases

Written By

October 13th, 2008

CBS spins Live+7 DVR numbers via press release:

Live Plus 7 Day DVR Lift Adds More Than One Million Viewers to Premiere Week Deliveries of "CSI: Miami," "NCIS," "Without a Trace," "The Mentalist," "Criminal Minds" and "Two and a Half Men"

"CSI: Miami," "NCIS" "The Mentalist" and "Criminal Minds" Rise a Half a Rating Point or More in Adults 18-49

DVR Lift Boosts CBS's Premiere Week Ratings By +6% in Both Viewers

and Adults 18-49; +7% in Adults 25-54

        CBS's strong premiere week ratings for its returning scripted programs became even more impressive with the release of Nielsen's live plus 7 day ratings for the week of Sept. 22-28 as CSI: MIAMI, NCIS, WITHOUT A TRACE, THE Mentalist, Criminal Minds and Two and a Half Men saw their live plus same day deliveries soar by 1 million or more viewers.

 

            CBS had more programs gain one million or more viewers than any other network.

 

            Among adults 18-49, CSI: MIAMI, NCIS, THE Mentalist and Criminal Minds all saw their premiere week deliveries rise by a half a rating point or more.

 

            Among adults 25-54, CSI: MIAMI, NCIS, THE MENTALIST, Criminal Minds, Two and a Half Men and WITHOUT A TRACE saw premiere week deliveries increase by a half a rating point or more.

 

            With live plus 7 day ratings factored in, CBS's premiere week ratings increased by +6% in both viewers (11.94m from 11.27m) and adults 18-49 (3.3 from 3.1) and +7% in adults 25-54 (4.4 from 4.1).

 

 

CBS's TOP PRIMETIME - DVR PLAYBACK - WEEK #1   (Viewers)                  

Source: NTI/NHI, (9/22/2008 - 9/28/2008)            

 

Program Title                          Live Plus          Lift                     Total

                                                Same Day

 

CSI: MIAMI                            17.29m            +1.47m            18.76m

NCIS                                       18.01m            +1.35m            19.36m

WITHOUT A TRACE 11.33m            +1.16m            12.49m

THE MENTALIST                  15.64m            +1.15m            16.79m

CRIMINAL MINDS               17.05m            +1.07m            18.12m

Two and a Half Men     14.91m            +1.05m            15.96m

 

CBS's TOP PRIMETIME- DVR PLAYBACK-WEEK #1 (Adults 18-49)

 

Program Title                            Live Plus          Lift                   Total

                                                Same Day

 

CSI: MIAMI                            5.2                   +0.6                 5.8

NCIS                                       3.6                   +0.5                 4.1

THE MENTALIST                  3.5                   +0.5                 4.0

CRIMINAL MINDS               4.7                   +0.5                 5.2

 

CBS's TOP PRIMETIME-DVR PLAYBACK-WEEK #1 (Adults 25-54)

 

CSI: MIAMI                            6.6                   +0.7                 7.3

NCIS                                       5.3                   +0.6                 5.9

THE MENTALIST                  5.0                   +0.6                 5.6

CRIMINAL MINDS               6.3                   +0.6                 6.9

TWO AND A HALF MEN     6.8                   +0.5                 7.3

WITHOUT A TRACE 3.7                   +0.5                 4.2

 

 

CBS's PREMIERE WEEK AVERAGES

 

                                                Live Plus          Lift                   Live Plus 7       %Chg

                                                Same Day

 

Viewers                                    11.27m            +670,000         11.94m            +6%

Adults 18-49                            3.1                   +0.2                 3.3                   +6%

Adults 25-54                            4.1                   +0.3                 4.4                   +7%

 

Editors Note:  DVR penetration is currently estimated at 28% of television homes.

 
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