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Grey's Anatomy Has Most DVR Viewers, 90210 Has Greatest DVR Increase

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October 13th, 2008

10/21 Update: Nielsen has still not released the Live+7 data for the week of September 29 - October 5. I will post the new DVR lists when it becomes available.

In the first week of the new broadcast season (September 22-28), the season premiere of ABC's Grey's Anatomy had the largest audience via DVR viewing with 4.339 million viewers via DVRs. Fox's House was second with 3.825 million DVR viewers. Rounding out the top ten for the largest DVR audiences were Heroes, Office, Fringe, Desperate Housewives, NCIS, CSI: Miami, Bones and Two and A Half Men.

Once again, the CW's 90210 had the largest increase from its Live viewing via DVR playback increasing 42.5%. The season premieres of NBC's Office and Heroes were numbers 2 and 3 with increases of 39.9% and 36.9% respectively. Rounding out the top 10 for largest % increase via DVR viewing were Fringe, House, Privileged, Gossip Girl, America's Top Model, Prison Break, and One Tree Hill.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 GREY'S ANATOMY ABC  21,158  16,819  4,339 25.8%
2 HOUSE FOX  14,632  10,807  3,825 35.4%
3 HEROES NBC  12,018  8,781  3,237 36.9%
4 OFFICE NBC  10,914  7,803  3,111 39.9%
5 Fringe FOX  11,377  8,373  3,004 35.9%
6 Desperate Housewives ABC  19,922  17,160  2,762 16.1%
7 NCIS CBS  19,357  16,844  2,513 14.9%
8 CSI: MIAMI CBS  18,758  16,610  2,148 12.9%
9 BONES FOX  10,832  8,708  2,124 24.4%
10 Two and a Half Men CBS  15,958  13,884  2,074 14.9%
11 Criminal Minds CBS  18,122  16,051  2,071 12.9%
12 SURVIVOR: GABON CBS  13,902  11,868  2,034 17.1%
13 Dancing with the Stars ABC  22,156  20,294  1,862 9.2%
14 BROTHERS & SISTERS ABC  12,976  11,198  1,778 15.9%
15 BOSTON LEGAL ABC  9,953  8,195  1,758 21.5%
16 THE Mentalist CBS  16,787  15,037  1,750 11.6%
17 E.R. NBC  9,317  7,593  1,724 22.7%
18 DANCING W/STARS SP-9/23 ABC  19,183  17,535  1,648 9.4%
19 Law And Order:SVU NBC  10,902  9,256  1,646 17.8%
20 Amazing Race 13 CBS  10,587  9,089  1,498 16.5%

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The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

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Greatest % Increase from Time-Shifting for Broadcast TV Shows:

 

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 90210 CW  3,525  2,474  1,051 42.5%
2 OFFICE NBC  10,914  7,803  3,111 39.9%
3 HEROES NBC  12,018  8,781  3,237 36.9%
4 Fringe FOX  11,377  8,373  3,004 35.9%
5 HOUSE FOX  14,632  10,807  3,825 35.4%
6 PRIVILEGED CW  2,143  1,648  495 30.0%
7 Gossip Girl CW  3,731  2,925  806 27.6%
8 AMERICA'S Top Model CW  4,571  3,601  970 26.9%
9 PRISON BREAK FOX  6,703  5,289  1,414 26.7%
10 One Tree Hill CW  3,558  2,817  741 26.3%
11 TERMINATOR: SARAH CONNOR CHRONICLES FOX  6,647  5,265  1,382 26.2%
12 GREY'S ANATOMY ABC  21,158  16,819  4,339 25.8%
13 Smallville CW  4,782  3,807  975 25.6%
14 BONES FOX  10,832  8,708  2,124 24.4%
15 MY NAME IS EARL NBC  7,211  5,805  1,406 24.2%
16 E.R. NBC  9,317  7,593  1,724 22.7%
17 Supernatural CW  3,619  2,951  668 22.6%
18 BOSTON LEGAL ABC  9,953  8,195  1,758 21.5%
19 HEROES COUNTDOWN TO PREMIERE NBC  6,581  5,431  1,150 21.2%
20 LIPSTICK JUNGLE NBC  7,073  5,913  1,160 19.6%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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