NBC'S PREMIERE-WEEK LINEUP GETS THE BIGGEST PERCENTAGE BOOST IN 'LIVE PLUS SEVEN' RESULTS

Categories: Network TV Press Releases

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October 13th, 2008

NBC touts its DVR viewing results by press release, and we continue to wonder if this is just bragging rights or if advertisers are paying for any of these DVR viewers?

'HEROES' JUMPS BY 20 PERCENT, LEADS A PACK OF NINE NBC SHOWS THAT INCREASE BY DOUBLE-DIGIT PERCENTAGES IN 18-49 rating GOING FROM 'LIVE PLUS SAME DAY' TO 'LIVE PLUS SEVEN DAY' NIELSENS, MOST FOR ANY MAJOR NET 

NBC'S PRIMETIME LINEUP ADVANCES 0.4 OF A RATING POINT IN 18-49 RATING, TO A 3.7 FROM A 3.3, IN THE TRANSITION TO 'LIVE PLUS SEVEN DAY' RESULTS 

NBC ALSO DELIVERS THE BIGGEST GAIN IN ADULTS 18-34, TO WIN PREMIERE WEEK OUTRIGHT IN THAT VALUABLE DEMO 

BURBANK, Calif. – October 13, 2008 – NBC has increased its premiere-week adult 18-49 rating by 0.4 of a rating point or 12 percent in "live plus seven day" in-home viewing data released today by Nielsen Media Research versus the previously reported "live plus same day" figures. The new results include DVR playback for seven days after a show's initial airing while the "live plus same day" figures limited DVR playback to the night of the telecast through 3 a.m. 

The NBC increase of 0.4 of a rating point or 12 percent (to a 3.7 rating from a 3.3) is the biggest among the major networks for this season's premiere week of September 22-28. NBC was also up by 13 percent or 0.4 of a point among adults 18-34 in the transition to "live plus seven" averages from "live plus same day" for premiere week (3.5 vs. 3.1). That boosted NBC to a finish of #1 outright among adults 18-34 for premiere week, up from a tie with ABC in "live plus same day" results. Other NBC gains were 11 percent in adults 25-54 (to a 4.0 from a 3.6) and 8 percent in overall total viewers (9.0 million vs. 8.3 million). 

NBC's biggest gainer in the transition to "live plus seven" was "Heroes," which saw its adult 18-49 rating jump by 20 percent (to a 6.05 rating from a 5.05). Other NBC telecasts that increased by double digits in premiere week included "The Office" (+18%, to a 5.83 rating from a 4.92), "ER" (+17%, 3.85 vs. 3.28), "Lipstick Jungle" (+16%, 2.78 vs. 2.40), "Law & Order: SVU" (+14%, 4.32 vs. 3.80), "My Name is Earl" (+14%, 3.10 vs. 2.71), "Knight Rider" (+13%, 2.81 vs. 2.48), "Heroes: Countdown to the Premiere" (+11%, 2.94 vs. 2.66) and "America's Toughest Jobs" (+10%, 1.30 vs. 1.18). 

In all, NBC had nine primetime telecasts that week that generated double-digit gains in 18-49 rating going from "live plus same day" to "live plus seven," the most for any major network ahead of Fox (eight), CBS (seven) and ABC (four). 

Among the NBC premiere-week shows that added more than 1 million total viewers in this transition were "Heroes" (12.018 million vs. 10.150 million, an increase of 1.868 million), "The Office" (10.914 million vs. 9.393 million, an increase of 1.521 million), "ER" (9.317 million vs. 8.057 million, an increase of 1.260 million) and "Law & Order: SVU" (10.902 million vs. 9.698 million, an increase of 1.204 million).

 
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