New Series Performance and Prognosis

Categories: TV Business

Written By

October 13th, 2008

MAGNA Global is out with a new report on New Series Performance and Prognosis and their views largely mirror the findings in our Renew / Cancel Index

Here are some highlights:

CBS’s The Mentalist and FOX’s Fringe, are the two stand-out new shows so far this season. The CBS drama because it sustained its strong opening performance in its second episode. The FOX drama, not just because of its solid rating performance, but also because of its reduced commercial load, which is helping it retain more of its commercial minute audience than the typical FOX series. Both were pre-empted for the Presidential Debate last week.

ABC’s Life on Mars and CBS’s Eleventh Hour, each had decent debuts in the same Thursday 10-11pm hour. It will take another week or two to determine if either has legs. They both may have had some of their potential male audience lured away by FOX’s competing baseball playoffs.

NBC’s new comedy, Kath & Kim had an OK premiere, but certainly can’t be labeled a hit.

CBS’s Gary Unmarried and The Ex-List can go either way, while NBC’s heavily touted Knight Rider must be a disappointment for the network.

Second-season series being re-launched this fall, ABC’s Pushing Daisies, Private Practice, and Dirty Sexy Money, along with NBC’s Lipstick Jungle and Life, and FOX’s Terminator: The Sarah Connor Chronicles, are not performing up to their respective network’s expectations.

Most new dramas decline after their debut episodes. The Mentalist and Fringe are so far bucking this trend. We’ll need a week or two to see if the same can be said for Life on Mars and Eleventh Hour.

New shows that start out poorly, however, seldom rebound. So the next couple of weeks bear watching. By the end of the month, we’ll have a clear picture of new series hits and misses.

It also contains lots of observations and data on individual shows. You can download the entire report here.

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