Off-Net ‘House’ a Hit in Cable Run

Categories: TV Business

Written By

October 13th, 2008

TV Week reports that not only is House one of the most successful shows on broadcast prime-time, but that it has become the most watched off-network show on cable:

Since its debut as a Monday-Friday show last month, “House” has averaged 2.9 million viewers for USA Network, not coincidentally the No. 1 network in total viewers in prime time on cable. It’s beating the other big off-net franchises—the “Law & Orders” and “CSIs”—and has also on occasion outdrawn some of cable’s top original series, including Lifetime’s “Army Wives,” A&E’s “The Cleaner” and FX’s “The Shield.”

The network has also been stacking the show—running three straight episodes—on Sunday night, and has been putting the show in other time periods where it thinks it might beat a movie or another off-net show, said Jane Blaney, executive VP for programming, acquisitions and scheduling at USA.

Ms. Blaney was responsible for acquiring “House” reruns for $1.4 million per episode when NBC Universal Television Distribution offered the show to cable networks in 2005.

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