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Sunday Night Ratings: Overtime Game Leads Cardinals and Fox to Victory

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October 13th, 2008

Scoreboard FOX ABC CBS NBC Uni CW
Total Viewers (million) 12.66 10.77 9.92 9.64 2.76 .83
rating/Share: Adults 18-49 4.6/12 3.8/10 2.5/6 3.8/10 1.2/3 0.3/1
Rating/Share: Adults 18-34 4.2/12 3.1/9 1.6/5 3.5/10 1.2/4 0.3/1

I'm very sorry for the delay in posting these numbers.  I'll do better tomorrow!  Fox easily won the night across the board because of the overtime football game where the Cardinals beat the Cowboys pulled huge numbers.  If the numbers hold, both MLB and Fox will be pretty disappointed with the playoff game numbers.  A couple of huge markets and a fairly major playoff game and it still paled in comparison to football and Desperate Housewives in the 9pm hour, with fairly anemic numbers in the demos.  The Houswives may be down off their highs, but they still had a commanding lead at 9pm in total viewers, and led both of the demos as well.

There isn't much to add here that wasn't stated in the early ratings post.  Because of all the live sporting events those numbers are especially prone to changing and there was probably some run over of Football post-game coverage into the 8pm hour for Fox even though I have it listed completely as the NLCS.  We don't see hourly data for Fox past the 9p-10p hour because it normally doesn't broadcast in primetime then so I don't have the numbers for the last portion of the game.

Valentine was the only show on the CW (now programmed by Media Rights Capital on Sunday nights) to break a million total viewers.  And only just so.

CBS was third in total viewers and fourth in the demos.  Without the national double header football leading into 60 Minutes, it was back to its older skewing ways last night with just a 2.0/6 (rating/share) among 18-49 year olds.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 FOX Football Overrun 21.84 8.2/25 7.5/26
  CBS 60 Minutes 10.52 2.0/6 1.4/5
  ABC America's Funniest Home Videos 6.40 1.9/6 1.4/5
  NBC Football Night in America 4.95 1.8/5 1.6/5
  UNI Sangre di Mi Sangre 2.16 0.8/3 0.9/3
  CW In Harms Way 0.73 0.3/1 0.3/1
           
7:30 FOX Football Overrun / The OT 19.84 7.6/22 7.0/23
           
8:00 ABC Extreme Makeover: Home Edition 11.26 3.8/10 2.9/8
  NBC Pregame/Sunday Night Football 11.16 4.4/11 4.0/11
  CBS The Amazing Race 9.17 2.8/7 2.0/6
  FOX NLCS: Phillies/Dodgers 9.50 3.3/8 3.1/8
  UNI Sangre di Mi Sangre 2.72 1.1/3 1.2/4
  CW Valentine 1.01 0.4/1 0.4/1
           
9:00 ABC Desperate Housewives 15.33 6.0/14 5.1/13
  NBC Sunday Night Football  12.13 4.9/11 4.5/12
  CBS Cold Case 10.89 2.7/6 1.5/4
  FOX NLCS: Phillies/Dodgers 7.63 2.5/6 2.2/6
  UNI Sangre di Mi Sangre 3.15 1.4/3 1.5/4
  CW Easy Money 0.75 0.3/1 0.2/1
           
10:00 NBC Sunday Night Football  10.32 4.1/10 3.8/10
  ABC Brothers & Sisters 10.09 3.7/9 2.9/8
  CBS The Unit 9.12 2.6/7 1.6/4
  UNI Sangre di Mi Sangre 3.01 1.3/3 1.3/4

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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