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CW Monday's #1 Network With Young Women (Final Numbers); CW Spin

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October 14th, 2008

STRONG ORIGINALS OF "Gossip Girl" AND "One Tree Hill"

LIFT THE CW TO MONDAY'S #1 NETWORK WITH YOUNG WOMEN

 Gossip Girl Ranks Second in the Hour Among Target Women Demos

One Tree Hill Climbs to Best Women 18-34 Delivery in Nearly 2 Years;

One Tree Hill Wins the Hour With Females 12-34

Gossip Girl and One Tree Hill Combine To Give The CW

Dramatic Year-to-Year Gains on Monday

 

            October 14, 2008 (Burbank, CA) - On a highly competitive Monday night, Gossip Girl and ONE TREE HILL powered The CW to Monday's #1 Network with its target audience of women 18-34 (3.7/10) and  females 12-34 (3.5/9), according to Live Plus Same Day Nielsen ratings for Monday, Oct. 13, 2008.  The CW beat Fox and ABC on Monday in adults 18-34 (2.5/7) and persons 12-34 (2.3/7).

       Gossip Girl returned in strong form following last week's encore, as The CW's sophomore sensation ranked second in the hour among women 18-34 (3.5/9) and women 12-34 (3.4/10), behind only ABC.  GOSSIP GIRL also beat Fox and NBC in adults 18-34 (2.4/7), persons 12-34 (2.3/7) and women 18-49 (2.4/7).  

ONE TREE HILL continued its growth trend, especially with women 18-34, as the sixth year series scored its best women 18-34 (3.9/10) of the season, but its best in nearly 2 years (since Dec. 06). ONE TREE HILL won in the 9:00p.m. hour among females 12-34 (3.6/9-tie) and ranked second in adults 18-34 (2.6/7-tie), women 18-34 (3.9/10) and persons 12-34 (2.4/6).  

ONE TREE HILL built on its GOSSIP GIRL lead-in by 8% in adults 18-34, 11% in women 18-34, 6% in adults 18-49 and 4% in women 18-49 (2.5/6). 

ONE TREE HILL also continues to outpace last season by double-digit percentages, gaining 50% in women 18-34, 44% in adults 18-34, 31% in adults 18-49, 32% in women 18-49 and 19% in viewers (3.4mil) versus the comparable telecast a year ago (2/19/08).

 Overall, the combination of GOSSIP GIRL and ONE TREE HILL delivered dramatic year-to-year growth on The CW's Monday, improving 164% in women 18-34 (3.7/10), 150% in adults 18-34 (2.5/7), 70% in adults 18-49 (1.7/4), 79% in women 18-49 (2.5/6) and 35% in viewers (3.4mil)

 
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