Monday Night Ratings: Dancing With the Stars, Two and Half Men Lead Night

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October 14th, 2008

Total Viewers (million) 13.51 11.47 7.31 7.28 3.38
Rating/Share: Adults 18-49 3.2/8 4.0/10 3.2/8 2.4/6 1.7/4

ABC won the night in total viewers, but CBS won with the youthful 18-49 crowd. Sadly, as of this writing I have not seen the 18-34 (or Univision) data, but I wanted to get the numbers posted rapidly especially since I was late yesterday.

Both Heroes and Chuck were up slightly versus last week's fast affiliate numbers but that's probably little consolation for NBC, especially with My Own Worst Enemy debuting to a last place (in terms of viewers) 7.3 million at 10pm. Enemy came in second among 18-49 year olds.

ABC had almost 18 million tuned in for Dancing With the Stars and the season two premiere of Samantha Who? held on to 11.7 million of them (though I am not sure that DWTS didn't run slightly into the 9:30 hour, if so the numbers will be revised a bit in the finals). CBS was strong with its comedy lineup and CSI: Miami. Two and a Half Men was CBS' most-watched show of the night with 14.57 million and had the highest 18-49 rating of any show for the evening. Worst Week is still CBS' weakest show on Monday nights -- it had the lowest 18-49 rating of any CBS show last night, but it still managed to have more 18-49 viewers than Samantha Who? even though it had almost two million fewer viewers.

Gossip Girl didn't quite make it to 3.5 million, but Mark Berman reports that both Gossip Girl and One Tree Hill were strong among the 18-34 year old females the shows target with both shows finishing second in that demo.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC Dancing With The Stars 8-9:30p 17.66 4.0/10
  CBS The Big Bang Theory 9.36 3.6/10
  FOX MLB NLCS: Phillies vs. Dodgers 8p-10p 7.28 2.4/6
  NBC Chuck 6.01 2.3/6
  CW Gossip Girl 3.34 1.6/4
8:30 CBS How I Met Your Mother 9.14 3.8/10
9:00 CBS Two and a Half Men 14.57 5.3/12
  NBC Heroes 8.63 4.2/10
  CW One Tree Hill 3.43 1.7/4
9:30 ABC Samantha Who? (Season Premiere) 11.70 3.1/7
  CBS Worst Week 9.78 3.3/8
10:00 CBS CSI: Miami 13.00 3.9/10
  ABC Boston Legal 8.12 2.1/8
  NBC My Own Worst Enemy (Series Premiere) 7.30 3.0/8

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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