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"Dancing with the Stars Results" Takes Second at 9pm in Viewers and Women 18-49, While Leading its Time Period in Women 25-54 for the Third Consecutive Week

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October 15th, 2008

Via ABC press release:

Sophomore Debut of ABC's "Eli Stone" Draws Largest Audience for a Regular Telecast Since February and Best Adults 18-49 Rating Since March

"Dancing with the Stars Results " (9:00-10:00 p.m.)
Jumping from its lead-in by 9.1 million viewers and by 146% in Adults 18-49, ABC's "Dancing with the Stars Results" took second in the 9 o'clock hour in Total Viewers (14.4 million) and Women 18-49 (4.3/10).  The show won its time period among Women 25-54 (5.7/12) for the 3rd consecutive telecast.  "DWTS Results" outperformed its unscripted competition in the time period, NBC's second hour of "The Biggest Loser: Families," by 6.7 million viewers ("Loser" = 7.7 million).  Additionally, the broad-appealing "DWTS" stood as Tuesday's highest-rated broadcast program with Kids 2-11 (1.6/7).  Celebrity chef, author and reality television star Rocco DiSpirito was the fourth dancer to leave the competition this season. 

"Eli Stone" (10:00-11:00 p.m.)
The sophomore season premiere of "Eli Stone" drew the show's largest audience (8.8 million) for a regular telecast since February (since 2/07/08) and highest Adults 18-49 rating (2.2/6) since March (since 3/20/08).  

* Compared to where it left off last season, "Eli Stone" was up by 2.7 million viewers and by 10% in Adults 18-49 over its season finale (6.1 million & 2.0/6 in Adults 18-49 on 4/17/08).  

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/14/08.

 
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