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Early Ratings: The Mentalist, Not Fringe Is The Season's New Hit

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October 15th, 2008

Oh how the mighty have fallen. Yeah, these are just very preliminary metered market ratings and won't necessarily equate to viewers, and certainly don't have much bearing on the demos, but... While I'm sure House will win all the demos at 8pm, NCIS is dominant in terms of viewers.

The Mentalist, not Fringe appears to be the new season's hit. On a household basis The Mentalist outperformed Fringe by around 37%. We'll have to see how Fringe held up in the demos before weighing in further.

Berman is crying about the percentage of the DWTS lead-in that the season premiere of Eli Stone lost, but I scratch my head and wonder if he is looking at the same numbers. If those numbers hold up, Eli out-rated Law & Order: SVU! SVU usually does well in the demos, so we'll have to see what they looked like. While both shows trailed the hour's winner Without a Trace, lead-in retention notwithstanding, I'm guessing ABC will be pleased with those numbers.

For easier reading, here is the early household rating/share data in table form:

Time Net Show Early HH Rating/Share
8:00 CBS NCIS 10.4/17
FOX House 8.3/14
NBC Biggest Loser 4.3/7
ABC Opportunity Knocks 3.6/6
CW 90210 (R) 1.6/3
9:00 ABC Dancing with the Stars Results 9.9/15
CBS The Mentalist 9.4/14
FOX Fringe 5.9/9
NBC Biggest Loser 4.7/7
CW Privileged (R) 1.1/2
10:00 CBS Without a Trace 7.6/12
ABC Eli Stone 6.5/11
NBC Law & Order: SVU 6.4/11

Definitions:

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation’s largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program’s performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).

Source and for the rest: Programming Insider.
 
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