The yellow and porous one has hit new heights.
THR.com is reporting:
Nickelodeon's "SpongeBob SquarePants" had a big night Monday, drawing 7.7 million total viewers to a half-hour special at 8 p.m.
That made the "WhoBob WhatPants?" special the most-watched entertainment program of the night among total viewers – and second overall to ESPN's "Monday Night Football" -- and the No. 1 telecast on all of TV in the kids and tween demos. The special averaged 4.1 million kids 2-11, 2.7 million kids 6-11 and 2.3 million tweens 9-14.
Read the rest here.
While I know many of our readers bemoan the fact that the absorbent Bob often absorbs so many of the cable top 40 spots we see so that their favorite shows are pushed off our list, I, for one, appreciate him for the humbling reference point he provides for other cable programmers.
The next time you see that Mad Men drew 2 million viewers, or some other cable show touted as premiering to 1.8 million viewers, remember that we've seen weeks where seventeen different episodes of SpongeBob SquarePants exceeded 2 million viewers.
Feel free to sing along with me.