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Early Nielsen Ratings: Future President Wins, Dodgers & Pushing Daisies Lose

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October 16th, 2008

Sorry Pushing Daisies fans, but things still don't look great ratings-wise. Though things were ticking up for Old Christine and Gary Unmarried which had their highest preliminary metered market overnights of the season.

These results are more horked than normal because of the baseball game and the debate. The preliminary numbers are always subject to change, but especially so any time live events like the baseball playoff and the debate are on.

Baseball is no longer America’s pastime. The final presidential debate between Barack Obama and John McCain was far more viewed and even just CBS (the last of the big three networks airing the debate) had more households tuned in to the debate than the playoff game had. The hated Los Angeles Dodgers (if you’re a San Francisco Giants fan, you must hate them!) lost the NLCS in five games. Congratulations to the Philadelphia Phillies who head to the World Series.

Although Philly is the fourth largest television market, it’s not great news for Fox with the World Series ratings…unless the Red Sox make another miraculous playoff comeback. I’m not seeing it in the cards.

Data table:

Time Net Show Prelim Metered Market HH rating/Share
8:00 FOX NLCS Game 5 (8p-11p) 5.7/9
CBS The New Adventures of Old Christine 5.4/9
ABC Pushing Daisies 4.7/7
NBC Knight Rider 4.5/7
CW America's Next Top Model 2.7/4
8:30 CBS Gary Unmarried 5.3/8
Debate Coverage 9p-10:30p
9:00 NBC Debate 7.8/12
ABC Debate 7.5/11
CBS Debate 6.1/9
Denate Analysis: 10:30-11p
10:00 NBC 6.9/10
ABC 6.8/10
CBS 5.0/8

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation’s largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program’s performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).

Source and for the rest: Programming Insider.
 
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