via NBCU press release:
THE NETWORKS OF NBC DRAW MOST VIEWERS FOR FINAL PRESIDENTIAL DEBATE WITH MORE THAN 15.7 MILLION TOTAL VIEWERS
NBC IS THE #1 NETWORK WITH 11.280 MILLION TUNING INTO THE DEBATE
NBC's Post Debate Analysis Tops the Competition with More than 9 Million Viewers
New York – October 16, 2008 – The networks of NBC drew the most viewers for Wednesday night's final presidential debate between Senator John McCain and Senator Barack Obama. More than 15.7 million viewers tuned in to watch the debate on NBC, MSNBC and CNBC. NBC was the number one network with 11.280 million viewers tuning into the debate coverage. In addition, 3.724 million watched the debate on MSNBC, and 731,000 on CNBC.
Among A25-54, NBC network coverage delivered 6.0 million viewers, MSNBC had 1.553 million viewers and CNBC delivered 324,000 viewers.
During the post-debate analysis anchored by Brian Williams, NBC was top rated delivering 9.091 million total viewers, outperforming ABC by +3% (+227,000) and CBS by +26% (+1.902 million). Among rating A25-54, NBC topped ABC by +16% (+5 tenths) and beat CBS by +38% (+1 full rating point).
Additionally, nearly 150,000 unique text votes were cast to survey questions presented by MSNBC before and after the debate and more than half of msnbc.com's 4.1 million online video streams on October 15 were politics-related.