Wednesday Night: Pushing Daisies up 740,000 Viewers; Debate Viewing Down

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October 16th, 2008

Total Viewers (million) 9.09 8.26 8.16 7.26 2.44
Rating/Share: Adults 18-49 3.2/8 2.5/6 2.4/6 2.4/6 1.1/3

Pushing Daisies gained ~740,000 viewers versus last week's fast affiliate ratings and though that is some good news, the 18-49 demo rating was actually slightly down versus last week. The New Adventures of Old Christine and Gary Unmarried were also up slightly versus last week, and Knight Rider was up over last week by more than 900,000 viewers and also improved it's 18-49 demo performance. People can slam Knight Rider -- but it does especially well with men in the 18-34 and 18-49 demos and has won those demos a couple of weeks (though last week finished second to Bones).

Fewer people watched the final debate (at least on broadcast) and while ABC led the broadcast pack for last Tuesday's debate, last night NBC wore the crown and though in terms of viewers the nets were fairly bunched up, NBC appeared especially dominant among the 18-49 demo. This debate having fewer viewers than last week doesn't surprise me, but ABC's lead was so pronounced last week, the shift to NBC is a bit surprising to me. I don't follow any of the political stuff very closely so I'm not sure what to make of it. But we'll update the site through the day with cable and other info from Nielsen as it is available.

Update 10:30am PDT: anyone hungry for the debate's household viewing data in the top 56 local metered can see it here.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS The New Adventures of Old Christine 7.74 2.1/6
  NBC Knight Rider 7.65 2.3/7
  FOX NLCS: Phillies/Dodgers Game 5 8-11p 7.26 2.4/6
  ABC Pushing Daisies 6.29 1.9/6
  CW America's Next Top Model 3.18 1.5/4
8:30 CBS Gary Unmarried 7.71 2.4/7
9:00 NBC Debate 9-10:30p 10.34 3.9/9
  ABC Debate 9-10:30p 9.66 2.9/7
  CBS Debate 9-10:30p 8.91 2.6/7
  CW 90210 (R) 1.70 0.8/2
10:30 NBC Debate Analysis 8.19 2.9/7
  ABC Debate Analysis 8.00 2.3/6
  CBS Debate Analysis 6.80 2.1/5

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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