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Wednesday Night: Pushing Daisies up 740,000 Viewers; Debate Viewing Down

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October 16th, 2008

Scoreboard NBC ABC CBS FOX CW
Total Viewers (million) 9.09 8.26 8.16 7.26 2.44
Rating/Share: Adults 18-49 3.2/8 2.5/6 2.4/6 2.4/6 1.1/3

Pushing Daisies gained ~740,000 viewers versus last week's fast affiliate ratings and though that is some good news, the 18-49 demo rating was actually slightly down versus last week. The New Adventures of Old Christine and Gary Unmarried were also up slightly versus last week, and Knight Rider was up over last week by more than 900,000 viewers and also improved it's 18-49 demo performance. People can slam Knight Rider -- but it does especially well with men in the 18-34 and 18-49 demos and has won those demos a couple of weeks (though last week finished second to Bones).

Fewer people watched the final debate (at least on broadcast) and while ABC led the broadcast pack for last Tuesday's debate, last night NBC wore the crown and though in terms of viewers the nets were fairly bunched up, NBC appeared especially dominant among the 18-49 demo. This debate having fewer viewers than last week doesn't surprise me, but ABC's lead was so pronounced last week, the shift to NBC is a bit surprising to me. I don't follow any of the political stuff very closely so I'm not sure what to make of it. But we'll update the site through the day with cable and other info from Nielsen as it is available.

Update 10:30am PDT: anyone hungry for the debate's household viewing data in the top 56 local metered can see it here.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS The New Adventures of Old Christine 7.74 2.1/6
  NBC Knight Rider 7.65 2.3/7
  FOX NLCS: Phillies/Dodgers Game 5 8-11p 7.26 2.4/6
  ABC Pushing Daisies 6.29 1.9/6
  CW America's Next Top Model 3.18 1.5/4
         
8:30 CBS Gary Unmarried 7.71 2.4/7
         
9:00 NBC Debate 9-10:30p 10.34 3.9/9
  ABC Debate 9-10:30p 9.66 2.9/7
  CBS Debate 9-10:30p 8.91 2.6/7
  CW 90210 (R) 1.70 0.8/2
         
10:30 NBC Debate Analysis 8.19 2.9/7
  ABC Debate Analysis 8.00 2.3/6
  CBS Debate Analysis 6.80 2.1/5

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(198) Comments - Add Yours!

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  1. Jason

    Now THAT’S the news I’ve been WAITING to hear!! I’m not gay, and I don’t suppose you are either, but I really want to hug and kiss you right now!!

  2. Jason, I’m saying this for your own good. The numbers for Pushing Daisies are not good. They may be slightly less bad than last week, at least in total viewers, but the demo actually went down slightly. (Very slight, but still decreased.) ABC will spin this as super duper positive, but this is not something that is going to save it. As much as I wish and hope it could, it won’t.

  3. Holly

    Ummm…awkward…

    In other news: Unless the numbers go up in the finals, I don’t think Pushing Daisies is long for this TV world.

  4. I am not gay, and I think perhaps a high-five would have been more in order, but I understand you’re happy. But sadly Julia is right and I had that info in the original post but somehow it didn’t show up. I must have pasted some text over it, but last week was a 2.0/6 in the demo and this week was down to a 1.9/6. Despite the increased total viewers,it’s the averages in the 18-49 demo that drive the “Renew or Cancel Index”

  5. Jacob

    Why don’t you show the 18-34 numbers anymore?

  6. Jacob, sometimes we get them in a very timely fashion, sometimes not. I was already well down the road of creating the tables without them or the univision numbers by the time I received them. The news for PD fans isn’t great there either. Down slightly from a 1.8/6 among 18-34 year olds last week to a 1.7/5 this week.

    Edit: AND, Without Bones on, Knight Rider won the 8pm hour among 18-34 year olds with a 2.2/7

  7. Outlander

    I’ll be very interested in seeing how the cable ratings for the debates went. Most Republicans I know have checked out, since things look so bleak for McCain this year. (And I’m in Ohio — battleground state royale…) I’m wondering if that’s not driving some of the lower numbers. If we see MSNBC and CNN maintaining their ratings but Fox’s drop, that could be evidence to suggest that bleed-out of ratings is due to Republican withdrawal.

  8. dave

    garry unmarried up again! YES! rob, what are the chances it stays around?

  9. ralph

    garry unmarried is looking ok.

    rob, if it gets up to 8 million viewers and stays around a 2.5 in the demo, does it stick around?

  10. R.G.

    …well I think the ratings on the Presidential Debates look grim…maybe that series will be cancelled too? …oh…wait…

    …anyways looking forward to another JAGGERNAUT episode of CSI tonight!

  11. Gerry

    Did Ghost Whisperer viewers follow Jay Mohr to GU?

  12. Rob R

    I think Jason has a reason to be happy, or at least encouraged. A 1.9 or a 2.0 in the 18-49 demo is exactly what the Dancing with the Stars results show gets. Do you all think Dancing With the Stars is going to be cancelled also?? I bet not.

  13. there seem to be more variables with the Wednesday 8pm-9pm comedy block than with normal slots because CBS is trying to build a new comedy block. It’s too early for me to predict what happens NEXT year, but your best bet is to follow the changes to Gary Unmarried’s “Renew Or Cancel Index” rating each week. A new index that will factor in last night’s episode will be up on our site sometime next Tuesday…

  14. Holly

    DWTS results show got 3.2 in the demo last night, NOT a 1.9. I don’t think it’s ever gotten that low.

  15. Rob R — you are checking in from planet WRONG today, huh!? You’re nuts. Even the “lesser” rated DWTS results show got over a 3.0 rating Tuesday night among 18-49 year olds. So, no, I don’t think DWTS will be cancelled, but if it dropped down to a 2.0 (the Monday show does like a 4.0) who knows!

  16. Pushing Daisies was down in the 19-49 demo, from low levels already, that’s bad news period.

  17. tom

    why are people announcing their sexual orientation here?

  18. And even in some alternate universe where DWTS got a 1.9, it’s not a scripted show. You can’t compare them, because the costs are completely different.

  19. Dave

    This is great news for Old Christine! The fact that it can either lead in its time period or come in second behind Bones is a really exciting. CBS must be happy that the new comedy block is somewhat successful.

  20. Rob

    its one step forward for pushing daisies but 2 steps backwards

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