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Cable News Ratings for Thursday, October 16

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October 17th, 2008

Live + Same Day Cable News Daily Ratings for October 16, 2008

P2+ Total Day
FNC – 1,612,000 viewers
CNN –1,053,000 viewers
MSNBC –763,000 viewers
CNBC – 372,000 viewers
HLN – 392,000 viewers

P2+ Prime Time
FNC – 3,312,000 viewers
CNN –2,016,000 viewers
MSNBC--1,789,000 viewers
CNBC –246,000 viewers
HLN – 807,000 viewers

25-54 Total Day
FNC – 449,000 viewers
CNN –389,000 viewers
MSNBC – 310,000 viewers
CNBC –132,000 viewers
HLN- 179,000 viewers

25-54 Prime Time
FNC –861,000 viewers
CNN –671,000 viewers
MSNBC –671,000 viewers
CNBC –117,000 viewers
HLN – 315,000 viewers

35-64 Total Day
FNC –756,000 viewers
CNN – 542,000 viewers
MSNBC – 398,000 viewers
CNBC – 201,000 viewers
HLN – 233,000 viewers

35-64 Prime Time
FNC – 1,418,000 viewers
CNN –928,000 viewers
MSNBC –964,000 viewers
CNBC –139,000 viewers
HLN --458,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,478,000 viewers (446,000) (908,000)
American Morning-808,000 viewers (369,000) (525,000)
Morning Joe- 675,000 viewers (297,000) (391,000)
Squawk Box- 320,000 viewers (100,000) (205,000)
Morning Express w/ Meade- 313,000 viewers (188,000) (223,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,100,000 viewers (423,000) (865,000)
Situation Room- 1,345,000 viewers (432,000) (735,000)
Race/White House w/d Gregory- 842,000 viewers (291,000) (429,000)
Mad Money– 354,000 viewers (129,000) (204,000)
Prime News-321,000 viewers (161,000) (191,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,165,000 viewers (462,000) (876,000)
Lou Dobbs–1,336,000 viewers (398,000) (657,000)
Hardball w/Chris Matthews—1,301,000 viewers (489,000) (714,000)
**Is Your Money Safe (7PM-9PM)—347,000 viewers (124,000) (183,000)
Glenn Beck – 654,000 viewers (251,000) (382,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,742,000 viewers (847,000) (1,530,000)
Election Center—1,090,000 viewers (364,000) (593,000)
Countdown w/Keith Olbermann– 2,099,000 viewers (729,000) (1,122,000)
Nancy Grace –1,266,000 viewers (478,000) (653,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,642,000 viewers (958,000) (1,532,000)
Larry King Live--2,889,000 viewers (887,000) (1,280,000)
Rachel Maddow Show--1,908,000 viewers (743,000) (1,084,000)
On the Money--202,000 viewers (95,000) (102,000)
Glenn Beck- 514,000 viewers (141,000) (284,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,553,000 viewers (778,000) (1,191,000)
Anderson Cooper 360 --2,064,000 viewers (758,000) (907,000)
Countdown w/Keith Olbermann--1,359,000 viewers (543,000) (686,000)
Big Idea w/Donny Deutsch—239,000 viewers (135,000) (143,000)
Nancy Grace –687,000 viewers (341,000) (464,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--1,552,000 viewers (609,000) (790,000)
Anderson Cooper 360—1,054,000 viewers (506,000) (559,000)
Rachel Maddow Show—955,000 viewers (472,000) (462,000)
Mad Money- 244,000 viewers (150,000) (202,000)
Showbiz Tonight– 491,000 viewers (243,000) (298,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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