Friday Ratings: Crusoe Debuts to Modest Numbers, Ghost Whisperer Owns Fridays

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October 18th, 2008

Total Viewers (million) 7.94 6.81 5.743 5.29 1.56
Rating/Share: Adults 18-49 2.2/7 1.6/5 1.9/6 1.4/5 0.7/2

NBC's two hour premiere of Crusoe bowed with modest numbers, 7.26 million average viewers and a 1.6/5 (rating/share) among 18-49 year olds. Berman declared it a ratings loser and I might have to agree with him. Although it won the 9pm hour in total viewers, eclipsing The Ex List by more than a million viewers for that hour, The Ex List still won the 18-49 demo for the hour, and with the strength of Ghost Whisperer and a somewhat waning Numb3rs, CBS easily won the night.

Fox ran with two repeats of Are You Smarter Than a 5th Grader, and both of them drew more viewers than ABC's 8pm-10pm reality block, though ABC had better demo performance. CBS was the only network to average better than a 2.0 in the demo, with all shows hitting at least that mark. ABC's 20/20 at 10pm was the only non-CBS show to hit the 2.0 rating among 18-49 year olds.

I know NBC's Life has many fans on our blog, as is typical, that's not equating to good ratings. Life languished at 10pm, with less than six million viewers and a 1.5/5 in among 18-49 year olds.

If I were working at the CW I would be humming (to the tune of Mrs. Robinson) "Where have you gone Friday Night Smackdown!, our network turns its lonely eyes to you - whoo whoo whoo..."

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer 8.87 2.5/9
FOX Are You Smarter Than a 5th Grader (R) 5.08 1.4/5
ABC Wife Swap 4.99 1.7/4
NBC Crusoe - Series Premiere 6.74 1.5/5
CW Everybody Hates Chris 1.79 0.7/3
8:30 CW The Game 1.81 0.8/3
9:00 NBC Crusoe - Series Premiere 7.73 1.7/6
CBS The Ex List 6.35 2.0/6
FOX Are You Smarter Than a 5th Grader (R) 5.50 1.5/5
ABC Supernanny 5.34 1.8/6
CW America's Next Top Model (R) 1.33 0.6/2
10:00 CBS Numb3rs 8.60 2.1/7
ABC 20/20 6.87 2.0/6
NBC Life 5.93 1.5/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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