Sarah Palin Delivers Highest 'Saturday Night Live' Ratings Since 1994

Categories: Late Night TV Ratings,Network TV Press Releases

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October 19th, 2008

We're not surprised at all -- but vice presidential nominee Sarah Palin's appearance on Saturday Night Live delievered the show's largest metered market household ratings since 1994.  Over the 56 measured local markets, the show averaged a 10.7/24 (household rating/share).  The full press release from NBC is below or you can watch the video clips of her appearance.

WITH A SPECIAL APPEARANCE BY GOV. Sarah Palin, 'Saturday Night Live' SOARS TO ITS HIGHEST OVERNIGHTS IN 14 YEARS

IT'S THE TOP-SCORING 'SNL' IN METERED-MARKET HOUSEHOLDS SINCE MARCH 12, 1994

WITH HOST JOSH BROLIN, MUSICAL GUEST ADELE AND SPECIAL APPEARANCES BY MARK WAHLBERG, ALEC BALDWIN, TINA FEY AND OLIVER STONE, 'SNL' JUMPS 161 PERCENT ABOVE YEAR-AGO RESULTS

WITH AN UNPRECEDENTED EARLY START TO ITS '08-09 SEASON, 'SNL' IS RUNNING 76 PERCENT AHEAD OF THE OPENING WEEKS OF LAST SEASON

BURBANK, Calif. - October 19, 2008 - With its highly anticipated appearance by Vice Presidential candidate Alaska Governor Sarah Palin, "Saturday Night Live" has soared to its highest metered-market household rating in more than 14 years.

Last night's telecast, hosted by Josh Brolin and featuring musical guest Adele, averaged a 10.7 rating, 24 share in the 56 local markets metered by Nielsen Media Research. "Saturday Night Live" towered over all late-night and primetime programs last night with the show's highest average in metered-market households since the telecast of March 12, 1994 (hosted by Nancy Kerrigan with musical guest Aretha Franklin).

Last night's edition of "Saturday Night Live" featured Palin appearing as herself in the opening sketch alongside executive producer Lorne Michaels, surprise guests Alec Baldwin and Mark Wahlberg, as well as Palin's "SNL" doppelganger, Tina Fey. Palin also appeared during the "Weekend Update" segment. Oliver Stone, director of the current theatrical release "W," made a cameo appearance during the monologue of host Brolin, who stars in "W."

Counting all primetime and late-night telecasts on all networks so for this week, "Saturday Night Live" has delivered the #3 rating of the week in the metered markets behind only Monday's "Dancing with the Stars" on ABC (12.0/18) and Thursday's "CSI" on CBS (11.2/17).

Versus "Saturday Night Live's" average for originals last October (4.1/10), last night's telecast is up 161 percent. Versus the most recent original this season (7.3/18 on October 4), the October 18 edition is up 47 percent.

For its five originals so far this season, "Saturday Night Live" is averaging a 7.4/18 in metered-market households. That's up 76 percent versus the 4.2/10 "SNL" was averaging at this point last year with its three originals.

"Saturday Night Live" premiered two weeks earlier this season than in recent years, an unprecedented scheduling move designed to take advantage of intense interest in the 2008 election campaign. NBC will also air "Saturday Night Live Weekend Update Thursday" this Thursday at 9:30 p.m. ET and "Saturday Night Live Presidential Bash 2008," which will feature vintage and new material showcasing "SNL's" presidential satire, from 9-11 p.m. Monday, Nov. 3, the night before the election.

 
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