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Saturday Broadcast Ratings: Repeats, College Football, 48 Hours Mystery, America's Most Wanted and Zzzzzz

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October 19th, 2008

Scoreboard CBS FOX ABC NBC
Total Viewers (million) 6.15 5.14 4.87 3.22
rating/Share: Adults 18-49 1.3/4 1.8/6 1.7/5 0.8/3

Yawn.  CBS' combination of "Crimetime Saturday" reruns and 48 Hours Mystery had the most viewers on an incredibly lackluster primetime broadcast network Saturday Night.  But CBS was third among 18-49 viewers. Fox had the best 18-49 results with the time-tested lineup of COPS and America's Most Wanted.  AMW was the only show for the evening to reach (exactly) a 2.0 rating among 18-49 year olds.

The Saturday Night Football matchup on ABC (I believe Missouri at #1 Texas) came in second among 18-49 year olds.

America's Toughest Jobs unsurprisingly had an even tougher time on Saturday than Friday and it and rerun of My Own Worst Enemy barely registered an audience. Fortunately for NBC, Sarah Palin's appearance on Saturday Night Live was much, much more popular!

I look forward to seeing the ratings for game six of the Boston Red Sox vs. the Tampa Bay Rays.  It may well have outperformed everything on broadcast during primetime.

Full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Criminal Minds (R) 5.97 1.1/4
ABC Saturday Night Football (8p-11p) 4.87 1.7/5
FOX COPS 4.60 1.6/6
NBC America's Toughest Jobs 2.49 0.7/2
9:00 CBS CSI: NY (R) 6.26 1.3/4
FOX America's Most Wanted 5.68 2.0/6
NBC My Own Worst Enemy (R) 2.44 0.6/2
10:00 CBS 48 Hours Mystery 6.40 1.6/5
NBC Law & Order: SVU (R) 4.73 1.3/4

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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