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Cable News Ratings for Friday, October 17

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October 20th, 2008

Live + Same Day Cable News Daily Ratings for October 17, 2008

P2+ Total Day
FNC – 1,358,000 viewers
CNN –876,000 viewers
MSNBC –668,000 viewers
CNBC – 349,000 viewers
HLN – 326,000 viewers

P2+ Prime Time
FNC – 2,613,000 viewers
CNN –1,630,000 viewers
MSNBC--1,617,000 viewers
CNBC –203,000 viewers
HLN – 762,000 viewers

25-54 Total Day
FNC – 327,000 viewers
CNN –285,000 viewers
MSNBC – 241,000 viewers
CNBC –123,000 viewers
HLN- 134,000 viewers

25-54 Prime Time
FNC –606,000 viewers
CNN –482,000 viewers
MSNBC –512,000 viewers
CNBC –87,000 viewers
HLN – 265,000 viewers

35-64 Total Day
FNC –628,000 viewers
CNN – 423,000 viewers
MSNBC – 341,000 viewers
CNBC – 192,000 viewers
HLN – 188,000 viewers

35-64 Prime Time
FNC – 1,071,000 viewers
CNN –733,000 viewers
MSNBC –851,000 viewers
CNBC –137,000 viewers
HLN --404,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,188,000 viewers (320,000) (728,000)
American Morning-537,000 viewers (209,000) (336,000)
Morning Joe- 547,000 viewers (210,000) (306,000)
Squawk Box- 295,000 viewers (108,000) (206,000)
Morning Express w/ Meade- 264,000 viewers (114,000) (188,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,936,000 viewers (386,000) (874,000)
Situation Room- 1,124,000 viewers (327,000) (542,000)
Race/White House w/d Gregory- 822,000 viewers (273,000) (428,000)
Mad Money– 384,000 viewers (161,000) (234,000)
Prime News-218,000 viewers (113,000) (134,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,076,000 viewers (442,000) (920,000)
Lou Dobbs–1,066,000 viewers (276,000) (502,000)
Hardball w/Chris Matthews—1,180,000 viewers (350,000) (671,000)
**Is Your Money Safe (7PM-9PM)—268,000 viewers (105,000) (161,000)
Issues– 330,000 viewers (117,000) (194,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,110,000 viewers (664,000) (1,219,000)
Election Center—1,112,000 viewers (303,000) (513,000)
Countdown w/Keith Olbermann– 1,954,000 viewers (540,000) (1,017,000)
Nancy Grace –1,185,000 viewers (402,000) (663,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—2,496,000 viewers (640,000) (1,075,000)
Larry King Live--1,700,000 viewers (453,000) (757,000)
Rachel Maddow Show--1,813,000 viewers (559,000) (962,000)
On the Money--187,000 viewers (79,000) (129,000)
Lou Dobbs- 621,000 viewers (182,000) (298,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,231,000 viewers (512,000) (919,000)
Anderson Cooper 360 --2,075,000 viewers (689,000) (929,000)
Countdown w/Keith Olbermann--1,085,000 viewers (436,000) (575,000)
Big Idea w/Donny Deutsch—205,000 viewers (87,000) (131,000)
Nancy Grace –545,000 viewers (231,000) (288,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--1,497,000 viewers (392,000) (634,000)
Anderson Cooper 360—1,327,000 viewers (507,000) (688,000)
Rachel Maddow Show—865,000 viewers (380,000) (450,000)
Mad Money- 164,000 viewers (85,000) (97,000)
Showbiz Tonight– 462,000 viewers (189,000) (239,000)

# # #

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

(23) Comments - Add Yours!

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  1. Pink Bear

    Looks like Fox News is losing in the ratings war very rapidly.

    Hope Bill Gormon approves of this message.

  2. Jim

    Hey, Pink troll. Your reading abilities seem to be diminished. Makes one think that maybe the bear fell out of a tree and hit his head

  3. Jim

    Notice, Pink Bear that Fox News dominates in very age group and in every time slot during the day. Wishful thinking, Pinky

  4. Ken

    Hey Jim, Looks like Pinky is the perfect Obama supporter. Or he’s the only one watching MSNBC, LOL.

  5. richard

    If this is an indicating of a silent majority for the GOP candidate, my suspicion will be correct. Mccain wins in November! how else can you explain the draw to FNC as the other pro-obama networks gets more and more bias by the day!

  6. Rico

    Fox Rules! The numbers say it

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